Sport Administration

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THE BUSINESS SIDE OF SPORT

It is best to think of sport administration (SPAD) as the business side of sport.

Sport managers deal with all of the business aspects surrounding sport organizations and sporting events such as leadership, organizational behavior, marketing, finance, law, facility management, fundraising, event management, multimedia, sponsorships, and promotion.

The College of Education and Human Development’s Sport Administration program at the University of Louisville prepares undergraduate, graduate, and doctoral students for a variety of management positions in the sport and education industries. The SPAD program has a diverse student population representing a variety of geographical, cultural, educational, and professional backgrounds.

 

Why SPAD?

  • Fuel your passion with dynamic study and research.
  • Build your sport industry network.
  • Work in sport jobs and internships throughout the city.
  • Catapult your career.

Our Mission

Our mission is to prepare undergraduate, graduate, and doctoral students with skill sets to become the next generation of leaders, decision makers, educators, and managers in the sport industry. The SPAD program encourages the pursuit of excellence by providing: curricular and co-curricular educational experiences for students; a nationally renowned faculty actively engaged in research and scholarly activity; and diverse opportunities for student engagement, service learning, and collaboration in local, national, and international communities with study abroad opportunities.

Career Paths

  • Business and Finance
  • Coaching and Education
  • Facility and Event Management
  • Law and Agency
  • Marketing and Public Relations
  • Media Production and Broadcasting
  • Sales, Development and Sponsorship
  • Fitness and Recreation

Industry Segments

  • Collegiate Athletics
  • Entrepreneurship
  • Non-Profit Sport
  • Professional Athletics
  • Sport Brands
  • Youth and High School Athletics