SPAD students had the opportunity to work at the NASCAR Sprint Cup which was held at the Kentucky Speedway. Students assisted with marketing research--surveying more than 1500 fans over the three-day event.
The University of Louisville offers a Bachelor of Science in Sport Administration. The undergraduate program is designed to prepare students to enter careers in the sport industry. The SPAD program has a diverse student population representing a variety of geographical, cultural, educational, and professional backgrounds.
Our students gain valuable experience working, interning, and volunteering on many significant service-learning projects for local and community agencies. We utilize many guest lecturers from sport business organizations each semester to speak with our students about how to excel as a business professional in the sport industry.
The Louisville community provides numerous opportunities for students to gain practical experience while completing their academic programs. Our students have worked with local organizations such as Bellarmine University, Churchill Downs, Downtown YMCA, Indiana University Southeast, Kentucky Derby Festival, UofL Athletics, Louisville Bats, Louisville Lightning, Louisville Slugger, Louisville Sports Commission, Mid-South Conference, United States Tennis Association, B.E.S.T. Sports Agency, Athletes First, and the KFC Yum! Center.
In addition, Louisville hosts dozens of major indoor and outdoor recreational and professional sporting events, including the Kentucky Derby, 2008 Ryder Cup, Ironman Triathlon, Kentucky Derby Festival, NCAA Championship Events, Breeders Cup, 2010 World Equestrian Games, and 2011 Senior PGA Championship.
For details about program curriculum, visit the Undergraduate Catalog.
Prospective students must submit an online application for admission to the University of Louisville.
For admission in good standing, prospective students applying with fewer than 24 earned credit hours at the college level must submit all of the following:
For conditional admission, prospective students must submit one of the following:
Gary Bernstein
Undergraduate Program Coordinator
Education Advising Center
College of Education & Human Development
University of Louisville
Louisville, KY 40292
NCAA, NAIA and NJCAA Schools working in the areas of Fund Raising, Facility Management, Sports Information, Ticket Office, Compliance, Business Office, Intramurals, Marketing, Academic Advising and Licensing.
In general, the sport industry is divided into commonly recognized segments, including, but not limited to, athletic associations such as the NCAA and high school athletic associations, facility management, event management, promotions and marketing, health and fitness, international sport, professional sport, and intercollegiate athletics. Within each of these segments, a number of diverse job opportunities exists, including, but not limited to, sales, marketing, box office management, ticketing, fundraising, player development, accounting and finance, facility operations, athletic training, operation of intramural sports, academic services for athletics, fitness club operations, outdoor recreation programs, compliance in college athletics, sponsor development, special event coordinator, sports information director, and media relations.
In addition to the financial aid opportunities offered by the University of Louisville's Financial Aid office, the College of Education & Human Development also has information about financial aid.
Other financial aid opportunities available include student employment opportunities.