CRISIS ACTION CHECKLIST | Date ____________________ |
|
Brief description of incident: ________________________________________________________
_________________________________________________________________________________ | |
| Crisis assessment | |
| Communications and Marketing is notified of crisis | |
| Communications and Marketing confers with appropriate U of L official (this is the president or his designee in an emergency) | |
| Crisis team convenes; reviews communication, legal, other issues | |
| Strategy development | |
| Communications and Marketing gathers information | |
| All media contacts directed to Communications and Marketing | |
| Communications and Marketing recommends communication strategy | |
| President (or designee) approves communication strategy | |
| Communication | |
| Communications and Marketing prepares information for release | |
| Communications and Marketing releases information internally: | |
| Emergency units notified (Public Safety, Telecommunications, etc.) | |
News bulletin | |
Inside U of L (online and print versions) | |
Telephone hotline (recorded message) | |
| Communications and Marketing coordinates notification of outside people and/or groups | |
| Communications and Marketing releases information to news media: | |
Personal contact | |
Telephone | |
FAX | |
Radio feed | |
Video feed | |
News briefing | |
| Monitoring | |
| Communications and Marketing monitors news coverage | |
| Communications and Marketing corrects news reports as needed | |
| Evaluation and follow-up | |
| Communications and Marketing presents overview of news coverage | |
| Crisis team evaluates overall management effort | |
| Communications and Marketing reports findings to President | |