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March 15, 2011 - OCM U 106 Writing for Online

by Rushton,Jeff A last modified Apr 09, 2011 11:49 PM

How to write content for the web, including how to improve your Plone website content. We will cover the importance of keywords and how to include them without destroying your message. In addition we will discuss the overall value of web content. Ekstrom Library W104 - Across from the Tulip Tree Cafe. 10:30 - 11:30 a.m. Tuesday March 15

Agenda:
  • The value of a web page, to Google
  • Build a web content strategy (LSI)
  • Writing meta information (in Plone, social media, blogs and other environments)
  • Writing content/copy
  • Linking within content
  • Evaluating your page content
  • Social media writing
  • Analyze the overall results
Ekstrom Library W104 - Across from the Tulip Tree Cafe. 10:30 - 11:30 a.m. Tuesday March 15

Resources
Powerpoint Presentation
Online Content Calendars Word + Excel (zip file)

YouTube video of presentation coming soon.
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