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Feb. 15, 2011 - OCM U Advertising Opportunities

by Rushton,Jeff A last modified Feb 15, 2011 06:28 PM

We will have guests from local advertising agencies discussing new and traditional advertising opportunities and how you can track the effectiveness of these campaigns. Tuesday Feb 15th from 10 a.m. to 11 a.m. Ekstrom Library W104, across from the Cafe.

The meeting will go over basic brand/marketing strategy and the importance of it. In addition, OCM will discuss gorilla marketing and what resources you have available to make this effective for little or no cost at all.

We will have guests from local advertising agencies discussing new and traditional advertising opportunities and how you can track the effectiveness of these campaigns.

Agenda:
  • The importance of a strategy BEFORE you run ads.
  • Gorilla marketing, what is it and what tools you have available to you for little or no cost.
  • The difference between advertising and brand advertising
  • Determining where you should advertise
  • What and how you advertise makes a HUGE difference
  • Advertising opportunities
    • Red7e
    • Power Creative
  • Tracking ad effects
OCM Introduction Slides
Power Creative Slides
Red7e Slides
Red7e Video Example
note, I did not include the Canadian video, I will let Brett continue that advertising crusade on his own
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