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Web Typography

by Faust,Brian last modified Feb 14, 2012 03:10 PM

Image-based, HTML-based and web-only fonts

Image-Based Fonts

The UofL Font Family is composed of typefaces that do not display natively across all web browsers. As such, the font faces listed below can be used in images outputted for web:

 

HTML-Based Fonts

Web fonts need to be universal in nature and as such UofL offers the following CSS declaration to be used as a cascading choice for both serif and sans-serifed applications. In order of preferred font face:

font-family: Georgia, "Times New Roman", serif;
font-family: Helvetica, Arial, sans-serif;

 

Web-Only Fonts

Since Helvetica Neue, our primary typeface, cannot be used universally on websites, UofL offers Proxima Nova as a web-only solution using the TypeKit method of web font delivery.

At this time the University does not offer a free license for this typeface. Those units who wish to take advantage of the expanded type choices on web and mobile devices by using Proxima are free to sign up for an account with TypeKit separately.

Proxima Nova may not be used in printed pieces, billboards, outdoor advertising or any other non-screen-based application. If you would like more information on this, call OCM at 502-852-6171 or visit TypeKit.

 

General Tip

Studies have shown that serifed fonts like Georgia or Times New Roman are easier to read on a screen than sans serif fonts like Helvetica or Arial.The serifs allow the eye to more easily flow from one character to the next.

Consider using serifed fonts for the body copy of your website and saving sans serif fonts for headlines and call-outs.

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