Required Web Graphic Elements
There are several web graphic elements that are required to ensure that all UofL web properties remain cohesive and easily identifiable for usability purposes.
Header
The UofL header must, in some configuration or another, include an official logo in the top-left position on every page . By default, this will be the Primary Signature . Other acceptable logos must be approved by OCM by calling 502-852-6171 or by email at branding@louisville.edu. Logo usage in the header must follow the guidelines included in this document.
The UofL search box (powered by Google) must appear on all UofL websites in a top-right position to ensure maximum usability for those users who experience multiple UofL websites.
Footer
The UofL footer must follow the contents included on the bottom of louisville .edu . This global footer ensures quick, easy access for users to common UofL services:
- Contact
- Apply
- Jobs
- Accessibility
- Emergency
- Blackboard
- ULink
Deviations from this standard must be approved by OCM by calling 502- 852-6171 or by email at branding@louisville.edu.

