The UofL brand is largely clean, strong and linear. While this projects the brand attributes, there are certain design solutions that require a softer and more natural feeling typeface. Brisa balances this personal touch without veering into being overly calligraphic or childish. It is mature, energetic and professional. The alternates typeface can be used as well.
Natural, organic, personal, lively
Best Used In
Subheadings, design elements, lowercase applications