An overview of the typefaces used within the UL brand
- Delta Jaeger
- A strong, confident, progressive and modern typeface that is used in the primary UL logo
- Helvetica Neue
- A contemporary, modest and technical typeface with a wide range of weights to be used.
- ITC Giovanni
- Academic, classic, intelligent and traditional in tone, Giovanni is UL's serifed typeface.
- Natural, organic, personal and lively.
Below is a chart to help in determining what typeface, weight and case should be chosen, depending on the aesthetic direction of a given design.
Within the UofL brand there is a wide range of emotional expression available through typography.
NOTE: Not every typeface weight available within the UofL brand is represented below.