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Primary Logo

by Faust,Brian last modified Jan 24, 2012 11:52 AM

Identical to the Primary Signature but without the addition of the "It's Happening Here" tagline or Cardinal Bird icon.

Full Color

The UofL Primary Logo in full color is for applications where full color is desired. The mark is available with and without the tagline.

Please note that the background shape is not part of the mark.


Grayscale

The UofL Primary Logo in grayscale is for applications where full color is not available or desired. The mark is available with and without the tagline.

Please note that the background shape is not part of the mark.


Single Color

The UofL Primary Logo in black and white is for applications where full color or grayscale is not available or desired. The mark is available with and without the tagline.


Clear Space

Observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space.

 

The radius of the Clear Zone for the Primary Logo must equal the size of a box represented in the blue box labeled “A” (equaling the height of the letters in “Louisville”). This is then used to measure the space surrounding the mark: above, below and to the side of two parallel lines.

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