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Lettermark (Monogram)

by Faust,Brian last modified Jan 24, 2012 12:28 PM

The UofL Lettermark (Monogram) is an alternate method of identifying the University graphically. It is less formal than the Primary Signature or Logo but carries the same amount of brand equity and is appropriate to use in many instances.

Full Color

The UofL Monogram in full color is for applications where available or desired.

Please note that the background shape is not part of the mark.


Grayscale

The UofL Monogram in grayscale is for applications where full color is not available or desired.

Please note that the background shape is not part of the mark.


Single Color

The UofL Monogram in single color is for applications where full color or grayscale is not available or desired.


Clear Space

Observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space.

 

The radius of the Clear Zone for the Monogram must equal the size of a box represented in the blue box labeled “B” (half of the height of the “U”). This is then used to measure the space surrounding the mark: above, below and to the side of two parallel lines.

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