Who is not required to adhere to the brand graphics policy?

There are several UofL-related entities that are not required to adhere in full to the specifications within this document. Each of these have been granted conditional exemption by the Office of Communications & Marketing (OCM) in some part–be that logo, color scheme, typeface, or other aspects of the brand guidelines. These entities are:

• University of Louisville Foundation
• UofL Athletics
• Charting Our Course Comprehensive Capital Campaign
• Recognized Student Organizations (RSO)
• The McConnell Center
• UofL Magazine

Questions

The president of the University of Louisville has endorsed this brand graphics policy. The president has designated the Office of Communications & Marketing (OCM) to review requests for any exceptions or special permissions related to these regulations.

To request an exception, contact OCM by phone at 502-852-6171 or by email at branding@louisville.edu.