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by Faust,Brian last modified Jan 24, 2012 02:28 PM

Tone, attitude and color range specifications for photographic images


Large or full bleed, not cut-out


Deep, rich colors. No washed-out tones. Correct white balancing.


Honest, inspiring, confident, professional


In the initial iteration of the brand platform, the photographic style employed relied heavily on cutout photos, often groups of students, on a white background.


The current photographic style moves toward full-bleed photographs, immersive, showing an intimate look at the subject of the advertisement, etc. Environmental shots are candid and unposed to show honesty and realism. Portraits should also be environmental to give context and meaning.

Below are some examples of current usage:

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