Advancing Online Program Practices Workshop Series
Upcoming Session:
Leveraging Data to Enhance Digital Media Advertising
Fri., Oct. 25
9-11 a.m. (9-9:30 light breakfast for those in-person, workshop 9:30-11)
Hybrid: Choose to attend via MS Teams or in-person in the TILL, 3rd Fl. of Ekstrom Library
Join the Delphi Center’s Online Learning unit for an engaging, practical, hands-on workshop series about best practices in support of quality online higher education. This semi-annual event will bring together administrators, staff, and faculty to learn and share experiences, tips and insights about a variety of topics related to online learning that are of interest to our UofL Online Programs community.
During this Workshop Series, you will:
- Learn about best practices in online programs and how online students need different support compared to their in-person counterparts
- Network with other administrators, staff and faculty who support online programs across campus
For the Upcoming Session, you will:
In an increasingly competitive landscape, higher education institutions face the challenge of reaching and engaging potential students more effectively than ever before. Traditional advertising approaches often fall short of providing quality, trackable leads and driving enrollment. This presentation will explore how data-driven strategies can enhance and focus your digital media advertising and promotions strategies. The speaker will review how to:
- Understand Data-Driven Advertising
- Improve Return on Advertising Spend (ROAS)
- Apply Tools and Analytics Platforms
- Utilize Applications Beyond Digital Advertising
Fall 2024 Featured Speaker:
Sara Morris, digital marketing supervisor, has spent the last six years promoting UofL’s online programs through advertising strategies, media buying, campaign management, results analysis and reporting. She has over 10 years of experience in the media business.