Chris Greenwell

Chris Greenwell
Associate Professor
Department of Health & Sport Sciences
Room 104P - SAC E
502-852-0555
tcgreenwell @ louisville.edu

Dr. Greenwell's curriculum vitae [PDF]

Dr. Greenwell's research and scholarship interests focus primarily on the unique aspects of the service environment in sports and how it can be used as an effective marketing tool. I addition, he has published research in the area of ethics in sport. He is a member of the North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA). Dr. Greenwell has published scholarly articles in Sport Management Review, Sport Marketing Quarterly, International Journal of Sport Management, Physical Educator, and Contemporary Athletics.

Educational Background

  • PhD Major: Sport Management, The Ohio State University
  • MS Sport Management, Georgia Southern University
  • BBA Management, McKendree University

Teaching Areas

  • Sport Marketing
  • Event Management
  • Promotion & Publicity

Research Areas

  • Customer service
  • The marketing of violence

Selected Publications

  • Greenwell, T. C, Simmons, J. M., Hancock, M. G., & Thorn, D. F. (in press). Consumers' attractions to sport: Differences between physical aggression and violence. International Journal of Sport Management.
  • Greenwell, T. C., Thorn, D., & Simmons, J. M. (2015). How is violence used to promote mixed martial arts? International Journal of Sport Marketing and Sponsorship, 16, 249-260.
  • Greenwell, T. C., Hancock, M. G., Simmons, J. M., & Thorn, D., (2015). The effects of gender and social roles on the marketing of combat sport? Sport Marketing Quarterly, 24, 19-29.
  • Greenwell, T. C., & Danzey-Bussell, L. A, & Shonk, D. (2013). Managing Sport Events. Champaign, IL: Human Kinetics. Attachment: Greenwell Vita.doc (159.00 KB)