Marion Hambrick

Marion Hambrick
Assistant Professor
Department of Health & Sport Sciences
Room 104 - HP/Studio Arts Bldg
marion.hambrick @

Dr. Hambrick's curriculum vitae [PDF]

Educational Background

  • PhD, Educational Leadership and Organizational Development with an emphasis in Sport Administration, University of Louisville, 2010
  • MBA, Finance, University of Kentucky, 1996
  • BA, Finance, Transylvania University, 1995

Teaching Areas

  • Financial Principals in Sport
  • Senior Seminar in Sport Administration

Research Interests

  • Social media usage in sports
  • Diffusion of innovations in the sporting goods industry

Honors & Awards

  • Red and Black Award (for outstanding advising and instruction), 2010, 2012
  • John Richard Binford Memorial Award, 2010
  • Outstanding Graduate Student Award from the College of Education and Human Development, 2010
  • Sport and Recreation Law Association Bernard Patrick Maloy Graduate Student Research Award, 2008

Professional Memberships

  • North American Society for Sport Management
  • Sport and Recreation Law Association

Selected Publications

  • Sanderson, J., & Hambrick, M. E. (in press). Covering the scandal in 140 characters: Exploring the role of Twitter in coverage of the Penn State saga. International Journal of Sport Communication.
  • Hambrick, M. E. (2012). Six degrees of information: Using social network analysis to explore the spread of information within sport social networks. International Journal of Sport Communication, 5, 16-34.
  • Hambrick, M. E., & Mahoney, T. Q. (2011). "It's incredible - trust me": Exploring the role of celebrity athletes as marketers in online social networks. International Journal of Sport Management and Marketing, 10, 161-179.
  • Hambrick, M. E., Simmons, J. M., Greenhalgh, G. P., & Greenwell, T. C. Twitter in sport: A content analysis of professional athlete tweets. International Journal of Sport Communication, 3, 454-471.