Office of Communications & Marketing

Protecting, promoting and enhancing the UofL brand

Policies & Standards

One of the many benefits of working at a university is being surrounded by committed, capable individuals across campus that can execute projects independently with the help of some baseline standards, policies and guidelines. OCM is tasked with developing and maintaining many of these standards and policies regarding marketing and communications. If you're working on a project that may include pieces from some of the areas below, please make sure you're aware of and adhere to all standards and policies surrounding those communications.

Brand Standards

Brand Standards

More than just the logo

The University of Louisville brand represents the core of who we are—from what it feels like to be a part of the Cardinal family to the interactions that our faculty and staff have with students, families, fans and supporters.

Web Standards

Web Standards

How we communicate digitally

Web and digital applications are one of the primary ways our brand comes to life for our audience and most often is the first way they encounter what we’re all about.

Other Policies

Agency Partners
The University of Louisville has contracted with partner agencies to assist with marketing and creative services available to campus.
Crisis Communication
The way the University of Louisville communicates in a crisis has a lasting impact on its reputation. As a publicly assisted institution, UofL is obliged to keep the public informed of its activities. Invariably, the news media act as powerful agents in this process.
Filming on Campus
The University of Louisville allows photos, video and film for commercial purposes on its campuses with proper permission from the Office of Communication and Marketing.
Public Information
This policy details how information about the university is announced to the public, the role of the Office of Communications and Marketing (OCM), and each employee's responsibility in the release of official information about the university or its positions. All units of the university are expected to follow this policy.
UofL has a centralized sponsorship development program to create value for the institution and its community and also to safeguard the integrity of the UofL reputation and brand. OCM is the only department authorized to develop and execute sponsorship agreements and works in cooperation with the Department of Purchasing to monitor the sponsorship policy.
Social Media
UofL's official academic social media channels include Twitter, Facebook, Instagram, LinkedIn, Snapchat, TikTok, YouTube and Flickr. These public-facing communications platforms are operated by the Office of Communications and adhere to strategy and best practices to maximize effectiveness.