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Online Bachelor of Science in Sport Administration

The online Bachelor of Science in Sport Administration is designed for students looking to gain the leadership knowledge and skills needed to launch or enhance their sport business career.

Offered by the College of Education and Human Development at the University of Louisville, the online bachelor’s in Sport Administration leverages faculty expertise, hands-on industry experience and a career-focused curriculum to develop your understanding of sport management. Through courses covering topics including administration, finance, economics, marketing, coaching and law, you will learn to think critically about current issues in the sports industry and modern methods of addressing such issues in your organization, local communities and around the world.

100% ONLINE COURSES

Complete your degree on your own time through fully online coursework and learning tools.

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123 CREDIT HOURS

This curriculum follows the standard requirements of the College of Education and Human Development.

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450+ NETWORK OF EMPLOYERS

Connect with experts, get involved and make a difference in sport management.

Online learning video - Online Bachelor of Science in Sport Administration

"Sport gives us the opportunity to come together, to share passions, to feel part of something bigger. We really focus at the bachelor's level on making our students work ready, so that you're developing skill sets that are going to help you get a job, be successful in those entry level positions, and then move on in your career."


MEG HANCOCK, PH.D.
SPORT ADMINISTRATION FACULTY


Badge OnlinePrograms GradEducation 2019
COSMA Accredited Institution
Sports Management Degree Guide Top Programs

How Much Will I Pay?

$539 per credit hour
$250 active duty military rate per credit hour

Tuition & Aid    

Tuition rate does not include costs associated with a specific course or program, such as textbooks. Tuition and fees are subject to change at any time without prior notice.

Highlights

  • Develop a comprehensive understanding of the sport administration and management field.
  • Learn from expert faculty with distinguished academic credentials and industry experience.
  • Customize your program to match your goals with flexible learning, personal attention and electives designed to match your interest.
  • Hear from guest lecturers with leadership experience within leading sport business organizations.
  • Take advantage of the flexibility and convenience of 100% online classes.

Outcomes

UofL’s online sport management master’s degree can prepare you for a wide variety of career paths. Students go on to pursue careers in fields such as:

  • Athletics Administration
  • Facility Management
  • Fitness & Wellness
  • Professional Athletics Scout
  • Event Management
  • Sport Marketing
  • PR & Communications
  • Gaming Officials
  • Ticketing & Sales
  • Sport Writing & Broadcasting
 

Our program boasts a large network of employers (450+) who empower our students and alumni to get involved and make a difference in sport management.


Application Deadline Term Start
August 1 Fall August
December 1 Spring January
April 1 Summer May/June

Steps to Apply

  1. Complete undergraduate application
  2. Submit $25 non-refundable application fee
  3. Submit official transcripts from all accredited institutions attended

Admission Requirements


First-time Freshmen

To be admitted to the University of Louisville, students must meet the following requirements:

  • High school diploma from an accredited institution (GED or equivalent accepted by petition)
  • Minimum GPA of 2.5
  • Composite ACT score of 20 or higher

Transfer Students

To be admitted to the B.S. in Sport Administration online program, students must meet the following requirements:

  • Associate degree OR equivalent credit from a regionally-accredited institution
  • Minimum GPA of 2.5
  • Completion of the following Sport Administration Admission Courses (with a grade of “C” or better):
    • SPAD 281 Principles of Sport Administration
    • SPAD 284 Issues and Ethics in Sport

Credit Transfer

Students may transfer up to 60 hours from a 2-year or community college and up to 90 hours from a regionally-accredited 4-year college. Transfer applicants must have a minimum college GPA of 2.5 to be admitted in good standing.

For more information on the admission and application process, please contact our Online Learning Enrollment Counselors at 800.871.8635 or by email at online@louisville.edu.


Start Your Application

The Online Bachelor of Science in Sport Administration is a 36 credit hour program that requires 27 credit hours in core courses and 9 credit hours in electives (as approved by advisor).


Course Title

Hours

Cardinal Core (General Education) Requirements – 31 hours
Program Requirements of HSS Department – 6 hours
HSS 184 Healthy Lifestyles I OR HSS 310 Healthy Lifestyles II OR
HSS 293 Social and Psychological Dimensions of Physical Activity (SB and CD2)
3
HSS 101-167 Physical Education Activity Courses 2
HSS 181 Academic Orientation 1
Sport Administration Admission Courses – 6 hours
(Students must receive a grade of “C” or better (“C-“ will NOT count)
SPAD 281 Principles of Sport Administration 3
SPAD 284 Issues and Ethics in Sport 3
Sport Administration Core Courses – 33 hours
(Students mus receive a grade of “C” or better, a “D“ will NOT count)
SPAD 382 Sport Management and Leadership 3
SPAD 383 Sport Marketing 3
SPAD 390 Sport Governance
Prerequisite: SPAD 281
3
SPAD 391 Sociology of Sport 3
SPAD 401 Career Development in Sport Administration
Prerequisites: Admission to Sport Administration major, SPAD 383, and one other 3-hour SPAD course
1
SPAD 402 Internship in Sport Administration
Prerequisite: Admission to Sport Administration major and SPAD 401
8
SPAD 404 Financial Principles in Sport
Prerequisite: Admission to Sport Administration major or instructor permission
3
SPAD 445 Sport Communication 3
SPAD 489 Legal Aspects of Sport
Prerequisite: Admission to Sport Administration major or instructor permission
3
SPAD 490 Senior Seminar in Sport Business
Prerequisite: Admission to Sport Administration major, SPAD 382, SPAD 383, and SPAD 390
3
Sport Administration Electives* – Choose 3 courses (9 hours)
(Students mus receive a grade of “C” or better, a “D“ will NOT count)
SPAD 360 Administering Intramural Activities 3
SPAD 405 Sport Facility Management  
SPAD 480 Athletics in Higher Education 3
SPAD 509 International Sport 3
SPAD 510 Entrepreneurship in Sport Business  
SPAD 524 Management of Professional Baseball 3
SPAD 525 Sport Event Management 3
SPAD 529 Women and Sport 3
SPAD 530 Sport Promotion and Sales 3
SPAD 536 Sport Administration in Nonprofit Organizations 3
SPAD 561 Special Topics in SPAD 3
SPAD 571 Sport Development and Peace Entrepreneurship 3
Electives – 38 Hours (consult advisor)
SPAD majors are strongly encouraged to complete a minor.
Minimum Total Credits Required 123

* Other courses may be approved by faculty advisor.


Course Descriptions


SPAD 281 Principles of Sport Administration
This course is designed to examine the principles and theory of administration and management as they apply to sport, fitness, leisure and recreation services and programs


SPAD 284 Issues and Ethics in Sport
This course is designed to examine relevant issues and trends in sport administration.


SPAD 360 Administering Intramural Activities
This course is designed to examine the history, present status, objectives, units of competition, programs of activities, rules and regulations, awards and administrative problems associated with administering intramural activities.


SPAD 382 Sport Management and Leadership
This course is designed to examine various management theories and research and their application to sport organizations and administration.


SPAD 383 Sport Marketing
The application of principles of promotion and marketing to the sport and fitness industry including areas of professional sports, corporate fitness, college/high school athletics, clubs and resorts, and more.


SPAD 390 Sport Governance
This course is designed to provide knowledge and awareness of the rules and laws governing various sport organizations and their participants.


SPAD 391 Sociology of Sport
This course examines race, gender, social class and other factors as they affect sport in society.


SPAD 401 Career Development in Sport Administration
This course is designed to provide the student an orientation on the professional careers within the sport industry. The course is also designed to prepare the student for an internship or full-time employment with a sport organization.


SPAD 402 Internship in Sport Administration
An individually arranged course combining work experience with a related academic or creative project.


SPAD 404 Financial Principles in Sport
This course examines basic financial and managerial accounting concepts necessary to be financially literate in the business of sport.


SPAD 405 Sport Facility Management
This course investigates the design and development of various athletic facilities in diverse settings. Examines corporate, community, and commercial facilities for strengths and weaknesses in design and management procedures.


SPAD 445 Sport Communication
The purpose of this course is two-fold: 1) to explore sport communication theories and how they relate to current issues and topics within the sport communication realm, particularly as they address mass media communication and the larger sport environment; and 2) to examine more practical concepts, activities and behaviors related to sport communication and apply them to professional and collegiate sports.


SPAD 480 Athletics in Higher Education
This course will examine the historical development of athletics within American institutions of higher learning with emphasis upon ideas that underlie the development of issues affecting contemporary intercollegiate athletics.


SPAD 489 Legal Aspects of Sport
This course will inform those in sport administration, athletics, physical education, and recreation of legal duties and responsibilities, legal rights, liability prevention, alternatives to litigation and actions to pursue if involved in law.


SPAD 490 Senior Seminar in Sport Business
This course is designed to analyze the sport industry since 1945. Emphasis will be placed on specific segments ranging from professional sport and intercollegiate athletics to sports clubs and sporting goods.


SPAD 509 International Sport
This course is designed to examine sport from an international perspective, identifying differences in governance and social issues affecting sport managers.


SPAD 510 Entrepreneurship in Sport Business
This course will provide an analysis of entrepreneurship in sport and the sport industry. Emphasis will be placed on the structure and framework of entrepreneurial endeavors and the theory and practice of entrepreneurs in sport.


SPAD 524 Management of Professional Baseball
This course is designed to examine the professional baseball segment from a managerial perspective, identifying the sport’s history, governance structures, and social issues.


SPAD 525 Sport Event Management
This course introduces students to principles and practices of planning, funding, operating, and evaluating events, and includes hands-on involvement with event planning and management.


SPAD 529 Women and Sport
This course examines the role of American women in sport, including concepts about women, sport and society in contemporary and historical perspectives.


SPAD 530 Sport Promotion and Sales
This course covers the application of various promotional strategies such as advertising, direct sales, sales promotion and publicity and examines how those strategies are integral to a sport organization’s marketing plan.


SPAD 536 Sport Administration in Nonprofit Organizations
This course provides a comprehensive introduction to the principles of management and their practical applications to sport, leisure and recreation organizations in the nonprofit sector.


SPAD 561 Special Topics in SPAD
This course examines one or more topics in sport administration.


SPAD 571 Sport Development and Peace Entrepreneurship
Students will explore different philosophical underpinnings for SFD and will be encouraged to compare and examine their personal understandings and philosophies.





    Featured Faculty


    Adam Cocco
    Adam Cocco joined the Sport Administration doctoral program in August 2017. He received his undergraduate degree in Business Administration from Youngstown State University and his M.A. in Economics from the University of Akron. His prior work experience includes over seven years as a data analyst in the financial sector. He also has provided financial analysis and assisted with gameday operations for two lower-division soccer teams in the United States. His research areas focus on the economic impact of sport on local communities and the psychological connection between sport teams and their fans.


    Evan Frederick, Ph.D.
    Dr. Frederick received a Ph.D. in Sport Management from Indiana University. He also received his M.S. in Sport Management and B.A. in Communication and Culture from Indiana University. He teaches in the areas of sport communication and organizational behavior. His research interest is the intersection of sport and social media. His prior work experience in sport includes serving in the field of public relations.


    Marion Hambrick, Ph.D.
    Dr. Hambrick received a Ph.D. in sport administration from the University of Louisville, an M.B.A. in finance from the University of Kentucky, and a B.A. in finance from Transylvania University. He teaches courses in sport finance and sport marketing as well as the senior capstone course. His sport industry experience includes working for the Kentucky Derby Festival and volunteering with the local bicycling community. He was also a financial analyst for 10 years outside of the sport industry.


    Meg Hancock, Ph.D.
    Dr. Hancock received a Ph.D. in Educational Leadership and Organizational Development with an emphasis in Sport Administration from the University of Louisville. Her research interests include gender and diversity in the workplace, sport management education and sport for development. Prior to UofL, she worked as an assistant athletic director and assistant dean of first-year students at Dartmouth College. She also has a B.A. in Sociology/Anthropology from Randolph College and an M.S. in Higher Education from Miami University.


    Mary A. Hums, Ph.D.
    Dr. Mary A. Hums received a Ph.D. in Sport Management from Ohio State University, an M.A. in Athletic Administration and an M.B.A. from the University of Iowa and a B.B.A. in Management from the University of Notre Dame. Prior to coming to the University of Louisville, Dr. Hums served on the Sport Management faculty at the University of Massachusetts-Amherst, directed the Sport Management Program at Kennesaw State University, was Athletic Director at St. Mary-of-the-Woods College and has worked four Paralympic Games.


    Anita M. Moorman, JD
    Professor Moorman received a law degree from Southern Methodist University and practiced law in Oklahoma City, Oklahoma in the areas of commercial and securities litigation for 10 years. Professor Moorman also holds an M.S. in Sport Management from the University of Oklahoma, and a B.S. in Political Science from Oklahoma State University. Professor Moorman teaches in the areas of sport law, facility and event management, and legal aspects of the sport industry.


    Gin Presley
    Regina (Gin) Presley received a Bachelor of Science in Human Performance & Sport from Metropolitan State University of Denver and a M.S. in Sport Administration from the University of Northern Colorado. She has a background in small business development, event and entertainment management and undergraduate athletic and business advising. She teaches Introduction to Sport Management, Sport Ethics, Sport Governance and Senior Seminar.


    Megan Shreffler, Ph.D.
    Dr. Megan Shreffler received a Ph.D. in Kinesiology with an emphasis in Sport Management from the University of Minnesota, a M.A. in Sport Administration and Leadership from Seattle University, and a B.A. in English Education, Southern Illinois University. Prior to working at UofL, she worked with the WNBA’s Seattle Storm and as a high school coach. Her research interests include consumer behavior in sport and sport administration education.



    • Can the entire degree be completed online?

      Yes. The Bachelor of Science (BS) in Sport Administration offers all of the required courses online.

    • Are there specific classes that must be completed first?

      Yes. The Sport Administration (SPAD) online program requires completion of SPAD 281 and SPAD 284 with a C or better for you to be admitted into the program.

    • Are there specific course prerequisites? Is there a specific course sequence?

      Yes. It is recommended that you meet with an advisor to determine the best course sequencing for online learning. Many of the BS classes are only offered online in the fall or spring, so it is crucial for online learners to follow the recommended course sequence.

    • Do I need a minor? Which minor should I choose? How will it benefit me?

      While a minor is not required for the bachelor’s in SPAD, it can be a great way to add an additional skillset or gain knowledge to advance the opportunities in a sport career.

    • How do I declare a minor? How and when does it show up on my transcript?

      You can declare a minor online through Education Advising/Student Services Office (EASS). Visit http://louisville.edu/education/advising to learn more.

    • What are general college requirements? How many credits do I need to graduate?

      The general college requirements can be found in the course catalog. The online BS in SPAD requires that you complete at least 123 credits to graduate (41 classes).

    • What are upper division credits/courses? Do I have to complete a certain number of upper division hours? What classes do these need to be?

      Yes. An upper division (UD) course is a junior level or senior level course. These courses are the 300, 400 or 500 level courses. The University of Louisville requires that you complete 50 credit hours of upper division credit. There are 42 upper division credits in the SPAD core. The additional upper division classes may be taken in SPAD, in a minor or in another discipline at the University. Transfer credits can also count toward to total required UD credits when applicable.

    • What courses make up the Sport Administration core?

      The SPAD core are the courses that are required by all SPAD majors. These classes are listed in the Course List page or in the UofL course catalog.

    • Do I have to have a "C" or better in all SPAD courses?

      Yes. A “C” or better is required for you to officially declare a SPAD major (passing SPAD 281 and SPAD 284). All other SPAD courses require a “C-” or better. A “D” is not accepted as passing in the SPAD program.

    • What is the minimum GPA needed to enter the program? What is the GPA required to graduate?

      The minimum GPA required to declare as a SPAD major is 2.5. The requirement to graduate with a BS in Sport Administration is a 2.25 GPA.

    • Can I have a double major?

      Yes. A double major is possible. It is recommended that you speak with an advisor early in your academic career if you’re considering obtaining a double major.

    • How many electives do I need to complete? Which classes should I choose as these electives?

      You are required to complete a total of 47 elective credits. You can work with your advisor to find the best combination of electives. Our advisors are experienced at assisting students with the course selection of both the general electives and the specific program electives.

    • Are there any courses that I cannot take?

      No. There are no specific restrictions on taking classes, however there is no guarantee the classes taken will meet the degree requirements for the online BS in Sport Administration. It is always recommended that you follow the course recommendations or speak with an advisor about satisfaction of degree requirements.

    • What is the cultural diversity requirement and how does it relate to my degree?

      The cultural diversity requirement is part of UofL’s General Education (Cardinal Core) requirements. All students seeking an undergraduate degree at UofL are required to complete this course.

    • How do I get my transferable credit evaluated? How will transfer courses show on my records? How can I see the classes that transferred and what requirements they meet?

      The Office of Transfer & Adult Services is available to assist with evaluating your transfer credits. Visit http://louisville.edu/admissions/apply/transfer/ to learn more about the transfer process.

    • How will I know I am taking the correct courses?

      Your academic advisor will help you navigate the curriculum and schedule. You will have an assigned advisor in the College of Education or in the Health & Sport Sciences Department to assist with courses and resources.

    • How do I ensure that I get into the class I need before it fills up?

      There is a limit on the number of seats available in online classes. Students enrolled in the online BS program are encouraged to register on their assigned registration date.

    • What is the expertise of the faculty who teach online classes?

      The SPAD faculty who teach online all have experience in the sport industry, have completed online teacher training and have expertise in the subject areas they teach.

    • What will I do if I need help with my coursework?

      You may contact your academic advisor for any coursework needs. Additionally, UofL offers a variety of resources for online learners, and support for a productive online learning experience. Visit http://louisville.edu/online/Student-Resources for more information.

    • How will I complete the required internship online?

      The internship requirement for SPAD students can be completed in any location at an approved sport organization internship site. You will work with the Internship Coordinator to find an appropriate internship location that meets your interest and career goals.