[Skip to Content]

Online Master of Science in Sport Administration

The online Master of Science in Sport Administration is designed to prepare sport professionals to become a stronger decision-maker and stay competitive within the sport industry.

Offered by the College of Education and Human Development at the University of Louisville, the sport management online master’s program is designed to prepare you for leadership roles within a diverse and evolving field. Join a program that leverages the expertise of our faculty across all aspects of the curriculum in order to facilitate the development of your critical thinking and communication skills, making you a more effective sport administration professional.


Complete this degree on your own time through fully online classes.

Learn More

Take only 12 courses (9 core courses and 3 electives) to complete your degree!

Learn More

Connect with experts, get involved and make a difference in sport management.

Online learning video - Online Master of Science in Sport Administration

"Sport gives us the opportunity to come together, to share passions, to feel part of something bigger. The master's program is definitely geared toward individuals who already have experience in the workforce, but they're looking to elevate their skill sets. They take a deeper dive into the material that they're learning, and how to apply that in the organizations that they're currently working in."


Badge OnlinePrograms GradEducation 2019
COSMA Accredited Institution
Sports Management Degree Guide Top Programs

How Much Will I Pay?

$764 per credit hour
$250 active duty military rate per credit hour

Tuition & Aid    

Tuition rate does not include costs associated with a specific course or program, such as textbooks. Tuition and fees are subject to change at any time without prior notice.


  • Enrich your understanding in areas important to sport business included management, leadership, research, communication, marketing, policy and law.
  • Join a renowned sports management program, ranked #4 in the U.S. and #27 in the world by Eduniversal Masters Rankings, and #5 in the U.S. by Sports Management Degree Guide Top Programs.
  • Learn from guest lecturers from leading sport business organizations.
  • Take advantage of the flexibility and convenience of 100% online classes.
  • Earn your master’s degree in as little as 2 years.


UofL’s online sport management master’s degree can prepare you for a wide variety of career paths. Students go on to pursue careers in fields such as:

  • Athletic Director
  • Facility Management
  • Event Management
  • Sport Marketing
  • Athletic Administration
  • Corporate Sponsorship

Our program boasts a large network of employers (450+) who provide our students and alumni with the opportunity to get involved and make a difference in sport.

Application Deadline Term Start
June 1 Fall August
November 1 Spring January
April 1 Summer May/June

Steps to Apply

  1. Complete the online graduate application
  2. Submit $65 non-refundable application fee
  3. Submit all post-secondary transcripts in English – have them sent directly to UofL.
  4. Submit 2 letters of recommendation, written within the past 12 months, from individuals who can speak to the applicant's academic and/or professional capabilities and potential
  5. Submit statement of purpose (500 words or less) that explains why you want to be admitted into the program and what you plan to do with a Sport Administration degree
  6. Submit current resume or curriculum vitae

Admission Requirements

  • Bachelor’s degree from a regionally-accredited institution
  • Minimum undergraduate GPA of 2.50
  • GRE score - scores from the Graduate Record Exam (GRE) are considered in the holistic context of other required components of the application; successful students in our program have a median GRE Quantitative score in the 80th percentile

Send all materials to:
Graduate Admissions
University of Louisville
2211 S. Brook Street
Louisville, KY 40292

For more information on the admission and application process, please contact our Online Learning Enrollment Counselors at 800.871.8635 or by email at online@louisville.edu.

The online Master of Science in Sport Administration is a 36 credit hour program that requires 27 credit hours in core courses and 9 credit hours in electives (as approved by advisor).

Course Title Credit Hours
Sport Administration Core Courses
SPAD 604 Financial Principles of Sport 3
SPAD 625 Sport Management and Leadership 3
SPAD 635 Research in Sport Administration 3
SPAD 637 Sport Analytics 3
SPAD 645 Sport Communication Theory and Practice 3
SPAD 683 Sport Marketing 3
SPAD 684 Sport Policy 3
SPAD 689 Legal Aspects in the Sport Industry 3
SPAD 692 Internship in Sport Administration 3
Sport Administration Electives – 3 courses approved by advisor 9
Minimum Total Credits Required 36

Course Descriptions

SPAD 604 Financial Principles
Examines basic financial and managerial accounting concepts necessary to be financially literate in the business of sport. Special emphasis will be placed on understanding annual reports, using financial analysis ratios, and examining methods for increasing revenue and controlling costs in the sport industry.

SPAD 625 Management and Leadership
Provides an overview of the nature and scope of the sport industry. This course will expand the students’ understanding of management theories and their application to sport administration.

SPAD 635 Research in Sport Admin
Enables students to understand and develop a comprehensive overview of the practical and theoretical skills needed to plan and conduct health and sport sciences research.

SPAD 637 Sport Analytics
Emphasizes the use of data driven decision-making in sports through the use of data and quantitative methods to measure performance and make decisions to gain advantage in the competitive sports arena.

SPAD 683 Sport Marketing
Introduces students to the unique nature of sport marketing as it relates in various business industries. This course is also designed to introduce students to all aspects of planning, organizing, marketing, evaluating and conducting special and sport events.

SPAD 684 Sport Policy
Trends and issues of importance to the practitioner in sport administration.

SPAD 689 Legal Aspects of Sport
Examines legal issues including negligence, constitutional law, employment law, intellectual property law and contract law as it applies to the sport industry.


    Adam Cocco
    Adam Cocco joined the Sport Administration doctoral program in August 2017. He received his undergraduate degree in Business Administration from Youngstown State University and his M.A. in Economics from the University of Akron. His prior work experience includes over seven years as a data analyst in the financial sector. He also has provided financial analysis and assisted with gameday operations for two lower-division soccer teams in the United States. His research areas focus on the economic impact of sport on local communities and the psychological connection between sport teams and their fans.

    Evan Frederick, Ph.D.
    Dr. Frederick received a Ph.D. in Sport Management from Indiana University. He also received his M.S. in Sport Management and B.A. in Communication and Culture from Indiana University. He teaches in the areas of sport communication and organizational behavior. His research interest is the intersection of sport and social media. His prior work experience in sport includes serving in the field of public relations.

    Marion Hambrick, Ph.D.
    Dr. Hambrick received a Ph.D. in sport administration from the University of Louisville, an M.B.A. in finance from the University of Kentucky, and a B.A. in finance from Transylvania University. He teaches courses in sport finance and sport marketing as well as the senior capstone course. His sport industry experience includes working for the Kentucky Derby Festival and volunteering with the local bicycling community. He was also a financial analyst for 10 years outside of the sport industry.

    Meg Hancock, Ph.D.
    Dr. Hancock received a Ph.D. in Educational Leadership and Organizational Development with an emphasis in Sport Administration from the University of Louisville. Her research interests include gender and diversity in the workplace, sport management education and sport for development. Prior to UofL, she worked as an assistant athletic director and assistant dean of first-year students at Dartmouth College. She also has a B.A. in Sociology/Anthropology from Randolph College and an M.S. in Higher Education from Miami University.

    Mary A. Hums, Ph.D.
    Dr. Mary A. Hums received a Ph.D. in Sport Management from Ohio State University, an M.A. in Athletic Administration and an M.B.A. from the University of Iowa and a B.B.A. in Management from the University of Notre Dame. Prior to coming to the University of Louisville, Dr. Hums served on the Sport Management faculty at the University of Massachusetts-Amherst, directed the Sport Management Program at Kennesaw State University, was Athletic Director at St. Mary-of-the-Woods College and has worked four Paralympic Games.

    Anita M. Moorman, JD
    Professor Moorman received a law degree from Southern Methodist University and practiced law in Oklahoma City, Oklahoma in the areas of commercial and securities litigation for 10 years. Professor Moorman also holds an M.S. in Sport Management from the University of Oklahoma, and a B.S. in Political Science from Oklahoma State University. Professor Moorman teaches in the areas of sport law, facility and event management, and legal aspects of the sport industry.

    Gin Presley
    Regina (Gin) Presley received a Bachelor of Science in Human Performance & Sport from Metropolitan State University of Denver and a M.S. in Sport Administration from the University of Northern Colorado. She has a background in small business development, event and entertainment management and undergraduate athletic and business advising. She teaches Introduction to Sport Management, Sport Ethics, Sport Governance and Senior Seminar.

    Megan Shreffler, Ph.D.
    Dr. Megan Shreffler received a Ph.D. in Kinesiology with an emphasis in Sport Management from the University of Minnesota, a M.A. in Sport Administration and Leadership from Seattle University, and a B.A. in English Education, Southern Illinois University. Prior to working at UofL, she worked with the WNBA’s Seattle Storm and as a high school coach. Her research interests include consumer behavior in sport and sport administration education.

    • Is the program accredited?

      The MS program is fully accredited through the Commission on Sport Management Accreditation (COSMA). Our program was the first in the country accredited at all three levels (undergraduate, master’s and doctoral).

    • How many students are admitted to the program each year?

      Admission is quite competitive. We receive between 80 and 120 applications each year. We enroll 20-35 new students who are the most qualified each year.

    • How are applications evaluated?

      The minimum guidelines for unconditional admission are an undergraduate GPA of 2.50 and a GRE score of 293. However, we review the entire application holistically and strongly consider the applicant's goals, recommendations, and related work experiences in addition to academic credentials.

    • Do I need any specific undergraduate major to be admitted? Are there any prerequisites?

      We admit applicants from all undergraduate majors, with a few having undergraduate degrees in sport administration or sport management. You are not required to take any prerequisite courses before beginning the program.

    • How long is the program?

      Most students can complete the program in 1.5 to 2 years. The length of the program typically depends on three factors:

      Academic pace – the number of classes taken. For an accelerated pace, you can take up to 12 hours per semester.

      Work schedule – whether you volunteer or work in the industry during the program.

      Internship choice – whether you complete the required internship while taking classes, during the summer, or at the end of the program.

    • What classes are required?

      The completion of the program requires 36 credit hours (including 3 hours of internship) where 27 credit hours represent core courses (these 9 courses are required for all students).

      The remaining 9 credit hours represent the elective courses. We offer multiple electives each semester across a number of interest areas. In addition, classes in other departments may be taken as electives if approved by your academic advisor. This flexibility allows you to customize the program to meet your needs.

    • When are the classes scheduled?

      All required courses are delivered online and offered during either fall or spring semesters. Additional courses may be offered during summer sessions.

    • Can I transfer credits?

      Yes. You can transfer up to 6 graduate credits from another regionally accredited university.

    • Is there an exit requirement for the program?

      Students must complete one of the following: written examination, research project, or thesis.