Course List

Online Distilled Spirits Business Certificate

Next Start Date

August 19

January 6

The online Distilled Spirits Business Certificate consists of 6 courses (9 hours), delivered in 5-week terms.


Required Courses

Courses Code Course Title Credit Hours
SPIR 610 Distilled Spirits Industry Overview & Regulatory Issues 1.5
SPIR 620 Distilled Spirits Finance Fundamentals 1.5
SPIR 630 Distilled Spirits Operations & Supply Chain 1.5
SPIR 640 Sustainability in the Distilled Spirits Industry 1.5
SPIR 650 Spirit Brand Marketing 1.5
SPIR 660 Three-Tier System of Alcohol Distribution 1.5
TOTAL CREDIT HOURS 9

Courses are offered each fall and spring semester.


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Course Descriptions

SPIR 610 Distilled Spirits Industry Overview & Regulatory Issues

Students will be introduced to an overview of the distilled spirits industry, covering industry outlook, economic impact, and key historical development. Students also will learn about key regulatory agencies and the regulations governing the industry, including spirits formulary, permits, labeling, advertising, and trademark.


SPIR 620 Distilled Spirits Finance Fundamentals

Students will be exposed to the finance fundamentals of the distilled spirits industry. They will learn how to project sales (including volume and pricing, distributor incentives, and marketing and promotion budgets). The course will also cover competitor price analysis, working capital, costs of production, and simple tax calculations.


SPIR 630 Distilled Spirits Operations & Supply Chain

Students will get an overview of the operations functions of the distilled spirits industry. They will be exposed to and apply critical elements of planning, sourcing, producing, and distributing spirits.


SPIR 640 Sustainability in the Distilled Spirits Industry

Students will learn about the broad array of sustainability issues in the distilled spirits industry and how they are essential to corporate social responsibility initiatives. Key topics include water, grain sources, barrel use (including forestry), energy, spent grains and emissions.


SPIR 650 Spirit Brand Marketing

Students will be introduced to and apply marketing principles driving the creation of a brand. Special attention will be paid to product differentiation, on-premise and off-premise markets, and responsible marketing.


SPIR 660 Three-Tier System of Alcohol Distribution

Students will get a broad overview of how the three-tier system operates as the route to market. Special attention will be focused on the distributor, which is the critical link between suppliers and consumer.



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