Cigarette company Philip Morris tries to sell idea of 'safer' tobacco
When Philip Morris International took out an ad campaign in Britain claiming it wanted to “give up” smoking, American Lung Association CEO Harold Wimmer had a one-line zinger in return: “Stop selling cigarettes today.” Now the tobacco company is asking the U.S. Food and Drug Administration to endorse what it claims is a "safer" tobacco product — heated tobacco.
NBC News, January 24, 2018, Cigarette company Philip Morris tries to sell idea of 'safer' tobacco