Business Administration in Marketing (BSB)
This program was approved for students entering the university in the Summer 2009 - Spring 2010 catalog year. For more information about catalog year, go to Catalog Year Information.
Bachelor of Science in Business Administration in Marketing (BSB)
Unit: College of Business (BU)
+ See general education requirements in the General Information section of this Catalog.
University wide General Education
|English 101 and 102||6|
|Comm 111, 112, 115, PolS 111, or WMST 203||3|
|Math (See Programmatic Req.)||*(3)|
|+ Natural Sciences||7|
|+ Arts & Humanities||6|
|+ Social & Behaviorial Sciences||*(9)6|
* Note: Programmatic Requirements include six hours of the Gen. Ed. (3 hours Math and 3 hours Social & Behaviorial Sciences)
Programmatic Requirements of the COB
|Camp 100 Campus Culture||1|
Mathematics 107; 111 or 205 * (completes Math Gen Ed)
|Logic, Phil 311 or 312
|Ethics, Phil 222, 225, 321, or 323||3|
|English 306 Business Writing||3|
|BUS 201 Career Development||1|
|Economics 201-202 *(Completes 3 hours of Soc. & Beh. Sci.)||6|
|Management 201 (Statistics)||3|
|CIS 100 Microcomputer Applications||3|
|FIN 301 Corporate Finance||3|
|MKT 301 Principles of Marketing||3|
|MGMT 301 Management and Org. Behavior||3|
|CLAW 301 Legal Environment of Business||3||
|CIS 300 Computer Information Systems||3|
|MGMT 401 Operations Management||3|
|MKT 350 Consumer Behavior||3|
|MKT 360 Professional Relationship Selling||3|
|MKT 441 Marketing Research||3|
|MKT 460 Integrative Marketing Strategy||3|
|Business Electives (not Marketing)||6|
|Arts and Sciences Electives||12|
1 If Math 205 is taken, there will be 7 total hours of Math.
2 Six hours of cultural diversity courses are required and may be incorporated within the degree program.
* Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives. These include MKT 397, MKT 398 and/ or MKT 399. A maximum of three (3) co-op credits may be taken in any one semester. Pass/Fail credit is given for approved College of Business co-op work experiences.
** All prerequisites must be followed (see undergraduate catalog).