UofL’s online Bachelor’s in Communication is a versatile, highly marketable degree that opens doors into communications roles, digital and print media, public relations, marketing, broadcast and beyond.
You will develop the skillset needed to analyze, interpret and critique communications issues in order to generate well-grounded strategies that advance the goals of an organization. The entire bachelor’s in communication program is available 100% online, including general education requirements, electives and the core curriculum, with the option to transfer general education credits previously completed at accredited institutions.
Career Opportunities
Earning a degree in communication opens the doors to ample career opportunities. No matter which communications degree path you choose, a B.S. or a B.A., the expertise you develop in analyzing and implementing communication methods will be in high demand for employers.
Communication graduates are equipped to pursue in a variety of careers—from producer to technical writer to HR manager to podcast personality to so much more.
Organizations hiring communication graduates include, but not limited to:
- TV and cable companies
- Radio stations
- Advertising agencies
- News organizations
- Print publishers
- Federal, state, and local government agencies
- Event companies
- Businesses and trade associations
- Colleges, universities and schools
- Not-for-profit and special interest groups
- Public relations firms
- Political organizations
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The program is available as either a Bachelor of Arts (BA) or Science (BS).
| Bachelor of Arts in Communication | Bachelor of Science in Communication | |
|---|---|---|
| Curriculum |
18 hours of core courses 18 hours of communication electives (More emphasis on liberal arts and language) |
27 hours of core courses 21 hours of communication electives (More emphasis on applied communication) |
| Focus | Gain a broader understanding of how we communicate with one another with additional core requirements in a foreign language and other social science areas (such as sociology, psychology or women’s, gender and sexuality studies). | Take a deeper dive into important areas of applied communication with core requirements in areas like copywriting, newswriting, public speaking, debate and more. Completion of an internship is also required. |
| Outcomes | Students have more flexibility in specializing their academic interest, and a wider range of career options due to the additional liberal arts courses. | Though still prepared for a diverse range of career opportunities, the applied communication courses give students more targeted expertise in chosen areas. |