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Marketing (Minor)

This program was approved for students entering the university in the Summer 2009 - Spring 2010 catalog year. For more information about catalog year, go to Catalog Year Information.

Minor in Marketing

Minor: MKT

Unit: College of Business (BU)

To pursue a minor in marketing the student must have completed 51 or more semester hours, with a cumulative grade point average of 2.8 or higher. Students interested in pursuing a minor in marketing must complete the business program prerequisites. Students must have a grade point average of 2.8 or higher in the business program prerequisites to be permitted to pursue the marketing program core. Upon completion of the admission requirements and formal application, the student is admitted into the Marketing Minor program based on the student's academic performance.

Program Prerequisites


Semester Hours Total
CIS 100 Microcomputer Applications1

MGMT 201 Business Statistics or equivalent

Total   6

Program Core*


Semester Hours Total
MKT 301 Principles of Marketing

Marketing Electives2

Total   12
Minimum Total   18

1 Students have the option to "test out" of CIS 100.

2 Marketing electives are to be chosen by the individual student, preferably, with the advice and counsel of the student's advisor or the academic unit's advising office. The flexibility inherent in the use of marketing electives would enable the individual student to pursue those courses that would be most consistent with his/her academic interests and career objectives. For example, an engineering student planning to go into industrial sales may want to take Business to Business Marketing, Personal Selling, and Sales Management. On the other hand, a Sports Administration major who is interested in the promotion of sporting events may want to take Consumer Behavior, Marketing Research, and Market Promotion. At least six hours of the electives must be completed at the University of Louisville

* Marketing Minors are not permitted to take COB Co-ops (MKT 397, 398, or 399) or MKT 460.  SPAD 383 cannot be counted as a marketing elective or used as a substitute for Marketing 301.

Students must maintain a grade point average of 2.8 or higher in the program core courses to remain in good standing in the Marketing Minor program and to be awarded the minor upon graduation.

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