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Business Administration in Marketing (BSB)

This program was approved for students entering the university in the Fall 2008 - Summer 2009 catalog year. For more information about catalog year, go to Catalog Year Information.

Bachelor of Science in Business Administration in Marketing (BSB)

Major: MKT

Degree: BSB

Unit: College of Business (BU)

+ See general education requirements in the General Information section of this Catalog.

University wide General Education

Type Semester
Hours
Total
English 101 and 102 6  
Comm 111, 112, 115, PolS 111, or WMST 203 3  
Math (See Programmatic Req.) *(3)  
+ Natural Sciences 7  
+ Arts & Humanities 6  
+ Social & Behaviorial Sciences *(9)6  
Total   28 (34)

* Note: Programmatic Requirements include six hours of the Gen. Ed. (3 hours Math and 3 hours Social & Behaviorial Sciences)

Programmatic Requirements of the COB

Type Semester
Hours
Total
Camp 100 Campus Culture 1  

Mathematics 107; 111 or 205 * (completes Math Gen Ed)

61  
Logic, Phil 311 or 312
3  
Ethics, Phil 222, 225, 321, or 323 3  
English 306 Business Writing 3  
BUS 201 Career Development   
Accounting 201-202 6  
Economics 201-202 *(Completes 3 hours of Soc. & Beh. Sci.) 6  
Management 201 (Statistics) 3  
CIS 100 Microcomputer Applications 3  
Total   35

Business Breadth

Type Semester
Hours
Total
FIN 301 Corporate Finance 3  
MKT 301 Principles of Marketing 3  
MGMT 301 Management and Org. Behavior 3  
CLAW 301 Legal Environment of Business 3

 

CIS 300 Computer Information Systems 3  
MGMT 401 Operations Management 3  
Total   18

Marketing Depth

Type Semester
Hours
Total
MKT 350 Consumer Behavior 3  
MKT 360 Professional Relationship Selling 3  
MKT 441 Marketing Research 3  
MKT 460 Integrative Marketing Strategy 3  
Marketing Electives* 12  
Business Electives (not Marketing) 6  
Arts and Sciences Electives 12  
Total   42
Minimum Total 1232

1 If Math 205 is taken, there will be 7 total hours of Math.

2 Six hours of cultural diversity courses are required and may be incorporated within the degree program.

* Marketing majors are allowed to take up to six (6) co-op credits in the program as part of Marketing electives.  These include MKT 397, MKT 398 and/ or MKT 399.  A maximum of three (3) co-op credits may be taken in any ne semester.  Pass/Fail credit is given for approved College of Business co-op work experiences.

** All prerequisites must be followed (see undergraduate catalog).

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