SEMINAR: Developing Through a Product Pivot: Tales from a Medical Device Startup

Adam Casson, BS, MBA
When Jan 24, 2018
from 12:00 PM to 01:30 PM
Where Shumaker Bldg, RM139
Contact Name
Contact Phone 852-7485
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Abstract: The product development roadmap is never a smooth, straight line, unless you're ignoring your customers and signals from the market. In this presentation, we will talk about the challenges and benefits of pivoting during product development, focusing on the early-stage startup perspective.


Speaker: Adam Casson is co-founder and COO of Inscope Medical Solutions, a Techstars medical device company developing novel devices for airway management. At Inscope, Adam leads product development with a diverse team of employees and contractors all focused on producing the best product for physicians and the most disruptive product for the market. He received a Bachelors of Engineering and an MBA from the University of Louisville, has survived two startup accelerators with Inscope, and has exited (not quite successfully) a previous startup. He does not call himself an expert, but he'll pass on what he knows.



Video of seminar on YouTube  pt.1

Questions answered  pt.2