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Typography Overview

by Faust,Brian last modified Jan 24, 2012 10:39 AM

An overview of the typefaces used within the UL brand

UL Typefaces

Delta Jaeger
A strong, confident, progressive and modern typeface that is used in the primary UL logo
Helvetica Neue
A contemporary, modest and technical typeface with a wide range of weights to be used.
ITC Giovanni
Academic, classic, intelligent and traditional in tone, Giovanni is UL's serifed typeface.
Brisa
Natural, organic, personal and lively.

Tone Chart

Below is a chart to help in determining what typeface, weight and case should be chosen, depending on the aesthetic direction of a given design.

Within the UofL brand there is a wide range of emotional expression available through typography.

NOTE: Not every typeface weight available within the UofL brand is represented below.

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