SeeRedNow is an initiative of the Muhammad Ali Institute for Peace and Justice at the University of Louisville designed to change the dialogue about violence, encourage a deeper understanding of the underlying social injustices that are at the root of violence and inspire people to act for change.  SeeRedNow is about three things:

See – providing an intellectual framework for understanding the six manifestations of violence – domestic, community, political, economic, environmental, and hate – and how they are interconnected; the campaign calls us to wake up and pay attention to issues of violence and injustice in our communities and the world.

Redinspiring us to get engaged; we must “get fired up” and develop an emotional commitment to ending violence and injustice.

Nowcalling people to urgent action; each person can do something and the campaign challenges us to determine where we can have an impact, link with others and get started. 

The Six Manifestations of Violence

Violence is…

Domestic when there is physical, sexual and psychological abuse in our homes and relationships

In the Community when murder, rape, assault, and intimidation invade our schools and streets

Economic when access to money and resources is used to control and deny

Environmental when disregard and over-consumption contaminate our air, water, and earth

Political when individuals, groups and states threaten, maim and kill to gain power or impose their will

The Result of Hatred when individuals and institutions deny the essential worth and dignity of every human being

How to Engage with this Initiative