Due to the complexity of such an undertaking, the committee members and stakeholders across campus will divide this project into three main phases:
- Phase I: Marketing Needs - Example: identifying the needs and building pathways for potential students and donors to be able to better learn about the university and ultimately apply or donate.
- Phase II: Communication Needs - Example: identifying the core functions and tools needed for current students to be able to stay informed, engaged and successful.
- Phase III: Collaboration Needs - Determining, integrating and building the platforms needed for faculty and staff to work efficiently.