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Hearst and the Direct Marketing Association's Analytics Council Announce Winner of First Annual Hearst Challenge

Hearst Magazines and the Direct Marketing Association's (DMA) Analytics Council announced the winner of the Hearst Challenge (http://hearstchallenge.com), a competition to build a model that better predicts a magazine's sell-through rate, or the percentage of copies distributed to newsstands that end up being sold. The winning team, A^3 from the University of Louisville, consisted of Aleksey Fadeev, CSE Ph.D., Aleksey Ashikhmin, CSE Ph.D. and Arthur Abdulin, CSE Ph.D was awarded $25,000. The announcement was made from the 2010 NCDM Conference in Miami, Florida.

For more details, please visit http://hearstchallenge.com/

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