When the Stakes are High: Managing Communication and Public Opinion in Research Settings
This PRIMR webinar is intended to provide those working in the research field with how-tos as they relate to managing a research crisis and communicating about animal research.
Oct 18, 2011
from 01:00 pm to 02:30 pm
|Where||HSC, K Wing 2035|
|Contact Name||Elizabeth Langston|
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Detail Provided by PRIMR:
This webinar is intended to provide those working in the research field with how-tos as they relate to managing a research crisis and communicating about animal research.
Suzanne Rivera’s portion of the presentation will cover:
- Examples of what constitutes a research “crisis.”
- Addressing concerns about the safety of human subjects, animals, research personnel, and the environment.
- Analyzing root causes and identifying signs of stress in your research program, implementing a plan for prevention of repeat occurrences, and repairing the damage to institutional reputation.
- Assembling your recovery team and selecting an executive sponsor who empowers the group to act.
- Developing a communication strategy for both internal and external messages.
Michael Stebbins' portion of the presentation will cover:
- Assessment of the public’s stance on animal research from 1948 to today.
- Positive messaging strategies that are effective in altering public opinion.
- Development of proactive techniques to help form positive opinions about biomedical research.
- Collaborations with the media, students, and the general public to convey a message before issues arise.
The topic of this webinar may be of interest to those working with human research protection programs, institutional review boards, institutional biosafety committees, embryonic stem cell research oversight committees, and institutional animal care and use committees.