Franchise Management Certificate
UofL’s online Certificate in Franchise Management consists of 6 courses (9 hours), delivered in 5-week terms.
|Courses Code||Course Title||Credit Hours|
|FRAN 601||Franchising Fundamentals||1.5|
|FRAN 610||Navigating Franchise Law||1.5|
|FRAN 620||Buying and Growing a Franchise||1.5|
|FRAN 630||Franchise HR Infrastructure||1.5|
|FRAN 640||Leading Franchise Teams||1.5|
|FRAN 650||Building a Profitable Relationship With Your Franchisor||1.5|
|TOTAL CREDIT HOURS||9|
Courses are offered each fall and spring semester.
FRAN 601 Franchising Fundamentals
Explore the fundamentals of franchising from the franchisee's point of view. Focus is on the evaluation of franchising opportunities, the legal aspects of franchising, and the development of appropriate strategies for the successful planning, implementation, and launching of a new franchise business.
FRAN 610 Navigating Franchise Law
Gain exposure to the legal and regulatory concepts fundamental to franchising. Coverage focuses on contract and trademark issues in franchising, including: formation of franchise contracts; good faith performance, breach, termination, renewal and assignment; trademark creation, protection and infringement; remedies; and antitrust and trade secret disputes.
FRAN 620 Buying and Growing a Franchise
Gain exposure to the financial terms and considerations for becoming a franchisee and growing operations. Topics covered include evaluating funding sources, preparing financial statements, understanding unit economics and cash flow, tracking financials, and developing a business plan.
FRAN 630 Franchise HR Infrastructure
Understand the principles and practices of effective HR infrastructure design. Course will cover legal aspects of HR, creating job descriptions and setting pay levels, recruiting and hiring processes, onboarding and training programs, and retention initiatives.
FRAN 640 Leading Franchise Teams
Learn strategies to drive high performance and keep top talent. Focus is on creating your own organizational culture, leveraging franchisor's training and development opportunities, creating development plans, building recognition programs, and reducing turnover.
FRAN 650 Building a Profitable Relationship with your Franchisor
Identify and evaluate strategies for growing a franchise business, including multi-branding, cross-branding, acquisitions, new builds and/or market growth. Specific attention will be paid to franchisor Key Performance Indicators, securing capital, pitfalls to rapid growth, and succession planning.