Office of Communication & Marketing

Campus & external communication, media relations and brand marketing

OCMu Training

OCMu is our ongoing training program to ensure a consistent brand, provide marketing, advertising and promotional strategic support and to educate University units on new technology or opportunities available to them.

All meetings (unless otherwise noted) are held in Ekstrom Library W-103 or W-104, across from Tulip Tree Cafe and are one hour long, with 30 minutes of Q&A; if needed.

No RSVP required and anyone is invited to attend.

2017 OCMu Schedule

May 3:  10:30-11:30 a.m. W103 – Google Analytics: Campaign Tracking & Reporting (click for presentation)
May 11:  10:00 – 11:30 a.m. W104 – UofL News 101: How to submit and leverage UofL News.(click for presentation)
May 17:  1:30 – 3:00 p.m. W103 – Google Analytics – Basic setup and basic tracking
May 24:  10:00 – 11:30 a.m. W104 – Optimizing Content for your Website
June 7:  1:30-3:00 p.m. W103 – Media Training (Hebert & Karman)NOTE: This session will be rescheduled for a future date.
June 15:  1:30-3:00 p.m. W103 – Google Analytics – Reporting and Dashboard Setup
Aug 24:  10:00 – 11:30 a.m. W104 – Basic Web Design (web and print)
Sept 15:  1:30 – 3:00 p.m. W104 – OCMu Creating webpages that perform (Landing Pages)
Sept 20:  10:00 – 11:30 a.m. W104 – UofL Branding