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Training archive

by Rushton,Jeff last modified Apr 08, 2011 05:40 PM

OCM U training archive. You can find past presentation, documents and downloads here.

Feb. 15, 2011 - OCM U Advertising Opportunities

We will have guests from local advertising agencies discussing new and traditional advertising opportunities and how you can track the effectiveness of these campaigns. Tuesday Feb 15th from 10 a.m. to 11 a.m. Ekstrom Library W104, across from the Cafe.

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Jan. 12, 2011 - Social Media at UofL

Discuss social media in general and how the University is using social media. We will also discuss the Social Media Policy and how we can work together to improve everyone's social media experience. Wednesday Jan. 12 10:30 a.m. - 11:30 a.m. in Ekstrom Library room W104, across from Tulip Tree Cafe.

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Dec. 15, 2010 - Marketing and The Campaign

How the UofL Comprehensive Campaign should work into your marketing efforts and what support you have to make the UofL fund raising campaign a success within your unit.

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Dec. 13, 2010 - UofL Basic Branding

The Office of Communications & Marketing will review basic UofL Branding guidelines Monday December 13th at 10:30 a.m. - 1:30 a.m. in Ekstrom Library room W104, across from Tulip Tree Cafe. This course will cover basic branding guidelines, including a minor segment on web branding.

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Nov. 17 - Designing within a brand

November 17th, 10:00 a.m. - 11:00 a.m. Ekstrom Library Room W104 (across from the Cafe) Subject: Designing within brand guidelines Presenting: Guest speakers from Power Creative and Red7e Agencies

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Oct. 15, 2010 - Basic Branding

The Office of Communications & Marketing will have their first OCM U training course Friday the 15th at 3:45 p.m. - 4:45 p.m. in Ekstrom Library room W104, across from Tulip Tree Cafe. This course will cover basic branding guidelines, including a minor segment on web branding.

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UofL Basic Branding Presentation

UofL Basic Branding Presentation

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OCM Advertising Introduction PDF

OCM Advertising Introduction PDF

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Power Creative Presentation - Advertising

Power Creative Presentation - Advertising

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Red7e Presentation - Advertising

Red7e Presentation - Advertising

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UofL COB Video

UofL College of Business Ad

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Writing Online - OCM U 106

Powerpoint presentation for OCM U 106 - Writing online

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Online Content Calendars - OCM U 106

Online Content Calendars - OCM U 106 Includes a MS Word and MS Excel content calendar template (blank)

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March 15, 2011 - OCM U 106 Writing for Online

How to write content for the web, including how to improve your Plone website content. We will cover the importance of keywords and how to include them without destroying your message. In addition we will discuss the overall value of web content. Ekstrom Library W104 - Across from the Tulip Tree Cafe. 10:30 - 11:30 a.m. Tuesday March 15

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Apr. 20, 2011 OCM Branding & BIB Training

If you do design, advertising or promotion and/or use a university brand, you should attend this Office of Communications and Marketing (OCM) branding session. This will also include Brand-in-a-Box training. April 20, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.

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Apr. 29, 2011 OCM U 107 - Integrated Marketing

Do you have events, promotions or information that needs to be shared with internal, external or student audiences? Individuals from all areas of OCM will discuss how you can leverage our office to advance and promote your message or event. April 29, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.

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May 11, 2011 - OCM U 108 Writing online, blogs

OCM U 108 - How to start, write and manage an effective blog. This session will be on May 11, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.

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May 17, 2011 - OCM U 109 Basic online, video and print design

Basic design training for print and online. This session will be May 17, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.

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May 25, 2011 - OCM U 110 Leveraging the new homepage

Information about the new homepage and how you can leverage it for your events, promotions and program information. This session will be on May 25, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.

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June 8, 2011 - OCM U 111 Google analytics

If you use Google Analytics on your website, come find out how to segment, read and leverage your analytics to understand your web audience. Ekstrom W104 (across from Tulip Tree Cafe) 10:30 a.m. to 11:30 a.m.

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June 15, 2011 - OCM U 112 Creating a marketing plan

In one hour we will go through an exercise to help develop a marketing plan. If you plan to promote, market or advertise anything in the future, you should attend. June 15, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.

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June 22, 2011 - OCM Branding and BIB training

If you do design, advertising or promotion and/or use a university brand, you should attend this Office of Communications and Marketing (OCM) branding session. This will also include Brand-in-a-Box training. June 22, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.

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OCMu 108 - Blogging Stats

A folder containing 99 images with charts, graphs and other reports about blogs, blogging and what works.

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Google Analytics Presentation

Google Analytics Presentation

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Marketing Plan Presentation

Marketing Plan Presentation

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Basic Marketing Form - Fill in the blanks

Basic Marketing Form - Fill in the blanks

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OCMu 114 - Google/Facebook Ads

(Ekstrom Library W-104, from Jul 29, 2011 10:30 AM to Jul 29, 2011 11:30 AM)

I will cover the basics of running a Google or Facebook ad. The differences between networks and open the floor to answer your questions about which network you should be using, how much to spend and whether it makes sense for you.

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OCMu 113 - Basic video production

(Ekstrom Library W-104, from Aug 05, 2011 10:30 AM to Aug 05, 2011 12:00 PM)

We will cover basic video production using the top video editing software for basic users, to pros. We will go over basic use of Windows Live Movie Maker, iMovie, Adobe Premier and the most time will be spent on Final Cut Pro X This is an extended-length, 1 hour and 30 minute meeting.

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OCMu 115 - Social Media Strategy

(Ekstrom Library W-104, from Aug 12, 2011 10:30 AM to Aug 12, 2011 11:30 AM)

Learn how to create a social media strategy. We will go over what social networks you should be on, how to use them and what their strengths are. We will cover Facebook, Google+, MySpace, LinkedIn and sharing sites like YouTube and Flickr.

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The Use of Social Media in Research

How social media is being used in Research, what social platforms are out there and how you should be using or considering social media.

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OCMu 117 - Design within the brand (RESCHEDULED OCT. 28)

(Ekstrom Library W-104, from Aug 26, 2011 10:30 AM to Aug 26, 2011 11:30 AM)

RESCHEDULED FOR OCT. 28 ---This session is based on the request from our previous, OCMu 102 Designing within the brand session. Here we will be using Photoshop or Illustrator to demonstrate how you can create compelling and attractive designs within our Branding Guidelines.

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OCMu 116 - Mobile Apps

(Ekstrom Library W-104, from Aug 19, 2011 10:30 AM to Aug 19, 2011 11:30 AM)

We will discuss the difference between mobile web and mobile apps, how they are built and how you can build your own or have one built for you. We will also discuss the limitations and strengths of each.

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OCMu 101 - Branding and BIB Training

(Ekstrom Library W-104, from Sep 09, 2011 10:30 AM to Sep 09, 2011 11:30 AM)

Basic brand guidelines overview. In addition, an introduction and overview of Brand-in-a-Box and how you can leverage the service for your day-to-day print needs.

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OCMu 118 - Blogging and UofL Blog

(Ekstrom Library W-104, from Sep 23, 2011 10:30 AM to Sep 23, 2011 11:30 AM)

Introduction to blogging and how you can integrate or leverage the UofL Blog.

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OCMu 111 - Google Analytics

(Ekstrom Library W-104, from Oct 07, 2011 10:30 AM to Oct 07, 2011 11:30 AM)

Overview of how to setup and use Google Analytics, including basic information on Goals, Events and campaign tracking.

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OCMu 119 - Google Analytics Advanced

(Ekstrom Library W-104, from Oct 21, 2011 10:30 AM to Oct 21, 2011 11:30 AM)

Setting up your advanced segments, custom reports, goals, events and campaigns

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OCMu 120 - Email Marketing

(Ekstrom Library W-104, from Dec 09, 2011 10:30 AM to Dec 09, 2011 11:30 AM)

Learn how to design, delivery and track effective email campaigns

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OCMu - Social Media 101 2/16/12

(Ekstrom Library W-102, from Feb 16, 2012 10:00 AM to Feb 16, 2012 11:30 AM)

We will go over all of the major social networks (Facebook, Twitter, YouTube, Flickr) and quickly discuss how to set up an account, what to do and how to manage them. New social networks and UofL's Social policy.

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OCMu - 2012 Branding Guidelines 2/17/12

(Ekstrom Library W-104, from Feb 17, 2012 10:00 AM to Feb 17, 2012 11:30 AM)

A review of the UofL Branding Guidelines, including the new 2012 brand extensions.

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OCMu - 2012 Online Strategy 2/21/12

(Ekstrom Library W-104, from Feb 21, 2012 02:00 PM to Feb 21, 2012 03:30 PM)

Find out what you should be doing or considering in 2012.

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OCMu - 2012 Online Strategy 2/23/12

(Ekstrom Library W-104, from Feb 23, 2012 09:00 AM to Feb 23, 2012 10:30 AM)

Find out what you should be doing or considering in 2012.

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OCMu - 2012 Branding Guidelines 2/28/12

(Ekstrom Library W-104, from Feb 28, 2012 10:00 AM to Feb 28, 2012 11:30 AM)

A review of the UofL Branding Guidelines, including the new 2012 brand extensions.

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OCMu - Advanced Analytics 3/2/12

(Ekstrom Library W-102, from Mar 02, 2012 11:00 AM to Mar 02, 2012 01:00 PM)

Google Analytics from A-T (we won't cover 100% but we'll cover a LOT). :)

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OCMu - Plone 4 Introduction

(Ekstrom Library W-104, from Mar 07, 2012 10:00 AM to Mar 07, 2012 11:30 AM)

Everything you need to know about the upcoming Plone 4 migration, starting July 1, 2012

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OCMu - 2012 Branding Guidelines 3/13/12

(Ekstrom Library W-104, from Mar 13, 2012 10:00 AM to Mar 13, 2012 11:30 AM)

A review of the UofL Branding Guidelines, including the new 2012 brand extensions.

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OCMu - 2012 Branding Guidelines 3/23/12

(Ekstrom Library W-103, from Mar 23, 2012 10:00 AM to Mar 23, 2012 11:30 AM)

A review of the UofL Branding Guidelines, including the new 2012 brand extensions.

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2012 March Madness & social media

(from Apr 26, 2012 01:30 PM to Apr 26, 2012 02:30 PM)

 

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2012 March Madness & social media

(from Apr 26, 2012 01:30 PM to Apr 26, 2012 02:30 PM)

 

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2012 March Madness & social media

(from Apr 26, 2012 01:30 PM to Apr 26, 2012 02:30 PM)

 

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Plone 4 Introduction

(Ekstrom Library W-104, from Aug 10, 2012 10:30 AM to Aug 10, 2012 11:30 AM)

A basic introduction to the new Plone 4

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OCMu - Sponsorship

(Ekstrom Library W-104, from Aug 16, 2012 10:30 AM to Aug 16, 2012 11:30 AM)

Find out about UofL's new sponsorship agreement, how it can work for you and what it may mean to your department.

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OCMu - Advertising opportunities & trends

(Ekstrom Library W-104, from Aug 31, 2012 10:30 AM to Aug 31, 2012 11:30 AM)

Meet the University of Louisville agencies of record, find out what projects they are working on, what advertising opportunities they see in the future and hear about trends in advertising.

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OCMu - Blogs

(Ekstrom Library W-104, from Sep 14, 2012 10:30 AM to Sep 14, 2012 11:30 AM)

We will go over what a blog is, how to use them, what makes them effective and how you can leverage them for success(financial, branding, exposure, credibility, etc.).

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OCMu - Tracking Campaigns

(Ekstrom Library W-104, from Oct 04, 2012 10:30 AM to Oct 04, 2012 11:30 AM)

 

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OCMu - Google Analytics

(Ekstrom Library W-104, from Oct 26, 2012 10:30 AM to Oct 26, 2012 11:30 AM)

Set up, track and learn to leverage Google Analytics

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OCMu - Branding 101

(Ekstrom Library W-102, from Sep 28, 2012 10:30 AM to Sep 28, 2012 11:30 AM)

Learn about UofL's branding standards, how to leverage the brand and see examples of branded material

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Social Media Round Table

(United States, from Sep 05, 2012 01:30 PM to Sep 05, 2012 03:00 PM)

Meet others who manage social media at UofL and discuss tactics, successes and plans for the future.

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2013 - Road the the Championship Presentation

A look at UofL's road to the National Championship and how it impacted Higher Education. Also, a look at how Kevin Ware's injury impacted pop-culture online.

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2012 March Madness & social media

(from Apr 26, 2012 01:30 PM to Apr 26, 2012 02:30 PM)

 

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Social media and a National Championship

(Ekstrom Library W-102, from Jun 06, 2013 02:30 PM to Jun 06, 2013 04:00 PM)

A look at how UofL's run to the National Championship impacted our social media and how Kevin Ware became a part of pop-culture for a few days.

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UofL Calendar Replacement Candidate

(Ekstrom Library W-103, from Jun 17, 2013 10:00 AM to Jun 17, 2013 11:00 AM)

We will review several replacements to the current university calendaring system.

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