Training archive
OCM U training archive. You can find past presentation, documents and downloads here.
Feb. 15, 2011 - OCM U Advertising Opportunities
We will have guests from local advertising agencies discussing new and traditional advertising opportunities and how you can track the effectiveness of these campaigns. Tuesday Feb 15th from 10 a.m. to 11 a.m. Ekstrom Library W104, across from the Cafe.
Jan. 12, 2011 - Social Media at UofL
Discuss social media in general and how the University is using social media. We will also discuss the Social Media Policy and how we can work together to improve everyone's social media experience. Wednesday Jan. 12 10:30 a.m. - 11:30 a.m. in Ekstrom Library room W104, across from Tulip Tree Cafe.
Dec. 15, 2010 - Marketing and The Campaign
How the UofL Comprehensive Campaign should work into your marketing efforts and what support you have to make the UofL fund raising campaign a success within your unit.
Dec. 13, 2010 - UofL Basic Branding
The Office of Communications & Marketing will review basic UofL Branding guidelines Monday December 13th at 10:30 a.m. - 1:30 a.m. in Ekstrom Library room W104, across from Tulip Tree Cafe. This course will cover basic branding guidelines, including a minor segment on web branding.
Nov. 17 - Designing within a brand
November 17th, 10:00 a.m. - 11:00 a.m. Ekstrom Library Room W104 (across from the Cafe) Subject: Designing within brand guidelines Presenting: Guest speakers from Power Creative and Red7e Agencies
Oct. 15, 2010 - Basic Branding
The Office of Communications & Marketing will have their first OCM U training course Friday the 15th at 3:45 p.m. - 4:45 p.m. in Ekstrom Library room W104, across from Tulip Tree Cafe. This course will cover basic branding guidelines, including a minor segment on web branding.
Online Content Calendars - OCM U 106
Online Content Calendars - OCM U 106 Includes a MS Word and MS Excel content calendar template (blank)
March 15, 2011 - OCM U 106 Writing for Online
How to write content for the web, including how to improve your Plone website content. We will cover the importance of keywords and how to include them without destroying your message. In addition we will discuss the overall value of web content. Ekstrom Library W104 - Across from the Tulip Tree Cafe. 10:30 - 11:30 a.m. Tuesday March 15
Apr. 20, 2011 OCM Branding & BIB Training
If you do design, advertising or promotion and/or use a university brand, you should attend this Office of Communications and Marketing (OCM) branding session. This will also include Brand-in-a-Box training. April 20, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.
Apr. 29, 2011 OCM U 107 - Integrated Marketing
Do you have events, promotions or information that needs to be shared with internal, external or student audiences? Individuals from all areas of OCM will discuss how you can leverage our office to advance and promote your message or event. April 29, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.
May 11, 2011 - OCM U 108 Writing online, blogs
OCM U 108 - How to start, write and manage an effective blog. This session will be on May 11, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.
May 17, 2011 - OCM U 109 Basic online, video and print design
Basic design training for print and online. This session will be May 17, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.
May 25, 2011 - OCM U 110 Leveraging the new homepage
Information about the new homepage and how you can leverage it for your events, promotions and program information. This session will be on May 25, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.
June 8, 2011 - OCM U 111 Google analytics
If you use Google Analytics on your website, come find out how to segment, read and leverage your analytics to understand your web audience. Ekstrom W104 (across from Tulip Tree Cafe) 10:30 a.m. to 11:30 a.m.
June 15, 2011 - OCM U 112 Creating a marketing plan
In one hour we will go through an exercise to help develop a marketing plan. If you plan to promote, market or advertise anything in the future, you should attend. June 15, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.
June 22, 2011 - OCM Branding and BIB training
If you do design, advertising or promotion and/or use a university brand, you should attend this Office of Communications and Marketing (OCM) branding session. This will also include Brand-in-a-Box training. June 22, 2011 in Ekstrom Library W104 (across from Tulip Tree Cafe) from 10:30 a.m. to 11:30 a.m.
OCMu 108 - Blogging Stats
A folder containing 99 images with charts, graphs and other reports about blogs, blogging and what works.
OCMu 114 - Google/Facebook Ads
I will cover the basics of running a Google or Facebook ad. The differences between networks and open the floor to answer your questions about which network you should be using, how much to spend and whether it makes sense for you.
OCMu 113 - Basic video production
We will cover basic video production using the top video editing software for basic users, to pros. We will go over basic use of Windows Live Movie Maker, iMovie, Adobe Premier and the most time will be spent on Final Cut Pro X This is an extended-length, 1 hour and 30 minute meeting.
OCMu 115 - Social Media Strategy
Learn how to create a social media strategy. We will go over what social networks you should be on, how to use them and what their strengths are. We will cover Facebook, Google+, MySpace, LinkedIn and sharing sites like YouTube and Flickr.
The Use of Social Media in Research
How social media is being used in Research, what social platforms are out there and how you should be using or considering social media.
OCMu 117 - Design within the brand (RESCHEDULED OCT. 28)
RESCHEDULED FOR OCT. 28 ---This session is based on the request from our previous, OCMu 102 Designing within the brand session. Here we will be using Photoshop or Illustrator to demonstrate how you can create compelling and attractive designs within our Branding Guidelines.
OCMu 116 - Mobile Apps
We will discuss the difference between mobile web and mobile apps, how they are built and how you can build your own or have one built for you. We will also discuss the limitations and strengths of each.
OCMu 101 - Branding and BIB Training
Basic brand guidelines overview. In addition, an introduction and overview of Brand-in-a-Box and how you can leverage the service for your day-to-day print needs.
OCMu 118 - Blogging and UofL Blog
Introduction to blogging and how you can integrate or leverage the UofL Blog.
OCMu 111 - Google Analytics
Overview of how to setup and use Google Analytics, including basic information on Goals, Events and campaign tracking.
OCMu 119 - Google Analytics Advanced
Setting up your advanced segments, custom reports, goals, events and campaigns
OCMu 120 - Email Marketing
Learn how to design, delivery and track effective email campaigns
OCMu - Social Media 101 2/16/12
We will go over all of the major social networks (Facebook, Twitter, YouTube, Flickr) and quickly discuss how to set up an account, what to do and how to manage them. New social networks and UofL's Social policy.
OCMu - 2012 Branding Guidelines 2/17/12
A review of the UofL Branding Guidelines, including the new 2012 brand extensions.
OCMu - 2012 Online Strategy 2/21/12
Find out what you should be doing or considering in 2012.
OCMu - 2012 Online Strategy 2/23/12
Find out what you should be doing or considering in 2012.
OCMu - 2012 Branding Guidelines 2/28/12
A review of the UofL Branding Guidelines, including the new 2012 brand extensions.
OCMu - Advanced Analytics 3/2/12
Google Analytics from A-T (we won't cover 100% but we'll cover a LOT). :)
OCMu - Plone 4 Introduction
Everything you need to know about the upcoming Plone 4 migration, starting July 1, 2012
OCMu - 2012 Branding Guidelines 3/13/12
A review of the UofL Branding Guidelines, including the new 2012 brand extensions.
OCMu - 2012 Branding Guidelines 3/23/12
A review of the UofL Branding Guidelines, including the new 2012 brand extensions.
