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Glossary

Symbol
A graphic mark used without words to identify a company (e.g. Cardinal bird head)
Logo
Word(s) in type used to identify a company (e.g. University of Louisville)
Signature
A combination of a symbol and a logo (also known as a combination mark)
Lettermark
A graphic representation using letters to form (an often shortened version of) a company's name (e.g. UofL)
 
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