Logo Overview
Overview of the different configurations of approved UL logos and marks, appropriate uses, etc.
The university’s official logo is the University of Louisville graphic signature with or without the “It’s Happening Here” theme and Cardinal head attached.
An official logo should be used on all university marketing communications, including printed pieces, visual presentations, advertising and any other materials that represent the university with external audiences. It should appear on the front or back cover of all printed communications unless an exception has been granted by OCM.
Note: No official university mark may be modified in any way without the consent of OCM.
To obtain high-resolution vector artwork for any of the marks listed, contact branding@louisville.edu
Logo Family
Each type of mark is linked to read about usage rules.
