Color

Solid red, solid black, gradients

Best Used For

Drawing attention to a headline, adding visual weight to a design, calling out information

2008-2011

In the initial iteration of the brand platform, the Red Stripe was used in a very literal definition, with specific rules and guidelines for execution. This ensured exact replication and created brand awareness for the Red Stripe as a primary element of the UofL platform.

Present

The current brand guidelines are now expanding the definition of the Red Stripe and removing the specific guidelines for usage. This is an evolution of the Red Stripe as a primary graphic element within the brand and allows it to adapt more readily to various designs and mediums.

Below are some examples of current usage: