Web Technologies
- Internet Marketing 101 for Small Businesses
- My iPhone Can Do That? - New!
- How to Manage Your Website - New!
Internet Marketing 101 for Small Businesses
- Julie O'Bryan
Learn how to set up and promote your presence on the Web. This course covers what to consider when creating your site, how to track visitor activity, and how to drive traffic through major search engines using pay-per-click and search engine optimization strategies. You'll also learn how to communicate with customers and prospects using podcasts, blogs, and e-mail marketing. You'll leave with the knowledge and resources to create and manage your Internet marketing campaigns. Laptops are not required for this class.
- Instructor
- Jay Lane, web site developer, project manager and interactive marketing strategist at Power Creative
- Fee
- $134
- Courses
- Sept. 15–29, 2011 (3 sessions), Thurs. 6:30–8:30 pm - #129CPD
- Apr. 12–26, 2012 (3 sessions), Thurs. 6:30–8:30 pm - #129KPM - Register
- Location
- UofL's Shelby Campus @ ShelbyHurst (PDF)
New! - My iPhone Can Do That?
Overwhelmed by your iPhone's capabilities? Then this class is for you! After reviewing the iPhone's four basic functions (phone, e-mail, web, iPod), this class covers pre-installed apps such as the camera, calculator, voice recorder and Facebook. You'll also learn about voice recognition capabilities, how to shoot and edit video, how to use iTunes to manage your content, and many more little-known uses! Bring your questions as each session ends with Q&A.
- Instructor
- Scott Soeder, graphic designer at UofL's Delphi Center who also instructs faculty and staff on podcasting and digital graphics; Apple campus rep from 2006–2009
- Fee
- $69
- Course
- Oct. 5–19, 2011 (3 sessions), Wed. 6–7 pm - #129DPG
- Location
- UofL's Shelby Campus @ ShelbyHurst (PDF)
New! - How to Manage Your Website
You've got a website, now it's time to learn how to manage it! Learn to keep your site updated, install new themes, and keep your site interesting using tips and tricks of the trade. This class focuses on the WordPress content management system, but also explores web site management using Drupal and CMS Made Simple.
- Instructor
- Kenton Glass, webmaster for UofL's Delphi Center who has over 6 years of WordPress and website development experience
- Fee
- $99
- Course
- Oct. 5–19, 2011 (3 sessions), Wed. 6–7:30 pm - #129DPJ
- Location
- UofL's Shelby Campus @ ShelbyHurst (PDF)
