Analytics Division: Vision Statement
Organizational structure: The Analytics Division will reside within the Office of Institutional Research and Planning and be led by Bob Goldstein, Vice Provost for Institutional Research, Effectiveness, and Analytics and Becky Patterson, Executive Director for the Office of Institutional Research and Planning.
Mission: The mission of the Analytics Division is to communicate meaningful patterns in university data that can be used to predict and improve institutional performance.
Vision: Using a variety of software, staff in the Analytics Division will use descriptive statistics, inferential statistics, and predictive models to gain knowledge about the university. This knowledge will be used to recommend actions or guide decision making regarding possible strategies for institutional improvement.
Integration into the University Community: To avoid creating a silo approach to analytics, the Analytics Division may be integrated into the university community by the following approaches:
- · Representation on university committees charged with improving UofL’s process (e.g., Persistence to Graduation, Tuition and Fees Setting Task Force, Commission on the Status of Women, and the Commission on Diversity and Racial Equality, Ideas2Action (i2A), Community Engagement Steering Committee);
- · Taking the lead on initiating and measuring the effectiveness of process developed due to the 21st Century Initiative;
- · Completing high profile, informative analysis to showcase the advantages of strategically using data;
- · Ensuring that analyses are presented in a format that is informing, accurate, and generalizable to inform decision making;
- · Leveraging the responsibilities of the Vice Provost for Institutional Research, Effectiveness, and Analytics to identify strategic areas where the use of analytics can be introduced or expanded; and
- · Monitoring the effectiveness of university decisions in an attempt to quantify UofL’s return on investment of using analytics.
Identified areas of analytic opportunities: Expanding the use of analytics will require creative approaches to current business process. Introducing the use of analytics into the following areas may yield useful, actionable data that can be used to improve existing practices.
- · Faculty productivity and resource allocation
- · Modeling room and square footage usage
- · Generating more compatible matches of students for housing purposes
- · Identifying potential new alumni donors
- · Investigating possible increases in course enrollment caps
- · Predict revenue based upon alternate ways of charging tuition
- · Investigating potential new class meeting patterns that will optimize enrollment and classroom usage without requiring new salary lines
- · Predicting long-term impact on tuition revenue and academic programs of enrollment increases in online courses
- · Recognizing the changing demographic landscape of higher education and uses of technology within the classroom, develop an enrollment model to inform possible new recruitment strategies