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Professional / Administrative Job Specification 

JOB TITLE:  Assistant Director Licensing & Merchandising
CLASS CODE: 000294    GRADE:  128


Directing the daily operation of the University of Louisville Licensing and Merchandising department. Creating, executing and managing new marketing programs. Managing the ongoing domestic and international licensing program. Assisting and advising the Executive Director as needed.


Direct the daily operations of the domestic and international licensing and merchandising program.

Oversee the development and management of the Cardwear commercial web site program.

Solicit sponsorship and advertising to support department initiatives.

Advise the Executive Director in the strategic planning process and financial administration for the department.

Negotiate and draft contracts for special licensing programs, monitor and enforce contractual agreements.

Coordinate cooperative programs with the Alumni Association and the Athletic Association.

Direct cooperative marketing efforts with licensees and the production of the quarterly direct mail merchandise advertisement.

Represent the Licensing and Merchandising Department, as well as the University at many university and community events.


Bachelor's degree in a related field


Four years of related experience.

An equivalent combination of education, training and/or experience may be substituted for the requirements noted.

The intent of this document is to provide a representative summary of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the specific duties and responsibilities of any particular position. Employees may be requested to perform job-related tasks other than those specifically presented.

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