Junior mechanical engineering student Scott Beard hopes that school spirit is contagious, and he wants people to catch it from him. That’s why every game day you’ll find his alter ego — Red Reign — seated in the stands.
Beard’s love for UofL sports grew from the student-athletes themselves. He said he was inspired by the passion of T-Will after a dunk followed by a fist pump to the home crowd; of Francisco Garcia who fought through family struggles and led a crippled Louisville squad to glory in 2005; of David Padgett who struggled through pain and agony to recapture Louisville pride this past year; of the 2002 football squad which clawed through slop and overtime to topple powerhouse Florida State before a shocked Papa John’s Stadium; and of our then rookie and now leader Hunter Cantwell who stepped onto the scene in the Gator Bowl, broke his nose, persevered and gave a valiant effort before a national audience.
“Those are the snapshots of an athletic program that prides itself on passion and heart, and that is why I love UofL athletics,” he said.
“Red Reign is not separate from who I am,” Beard said. “I do it to not only inspire spirit at UofL and encourage students around the campus to get out and support UofL athletics, but also to step up as a leader and demonstrate what true passion and spirit are all about — encouraging your fellow student-athletes, cheering them on to victory, and comforting them when we might fall short.”
Setting an example in spirit and passion: “That is who I am and that is who Red Reign is.”
Go Cards.
The courage to question convention.
The passion to break new ground.
The insight to champion community.
The imagination to pursue the undiscovered.
The will to achieve greatness.
The promise of a limitless future.
The people to bring it to life.
It's Happening Here.

