Marion Hambrick

Marion Hambrick

Associate Professor
Department of Health & Sport Sciences
Room 104J - SAC E
marion.hambrick @

Dr. Hambrick's curriculum vitae [PDF]

Educational Background

  • PhD, Educational Leadership and Organizational Development with an emphasis in Sport Administration, University of Louisville, 2010
  • MBA, Finance, University of Kentucky, 1996
  • BA, Finance, Transylvania University, 1995

Teaching Areas

  • Financial Principles in Sport
  • Senior Seminar in Sport Administration
  • Sport Marketing
  • Doctoral Seminar in Sport Administration Research

Research Interests

  • Social media usage in sports
  • Diffusion of innovations in the sporting goods industry

Honors & Awards

  • University of Louisville Faculty Favorite nominee, 2013, 2015
  • Red and Black Award (for outstanding advising and instruction), 2010,2012

Professional Memberships and Service

  • Director of the Grawemeyer Award in Education for the College of Education and Human Development
  • North American Society for Sport Management
  • International Association for Sport and Communication

Selected Publications

  • Frederick, E., Hambrick, M. E., Schmidt, S. H., & Shreffler, M. B. (In press). Queue the drama: An analysis of Last Chance U and the portrayal of sport myths. Journal of Sports Media.
  • Choi, C., Greenwell, T. C., Hums, M. A., & Hambrick, M. E. (In press). Understanding consumer behaviors in virtual golf: Differences in leisure constraints. Sport Marketing Quarterly.
  • Hambrick, M. E. (2018). To build or not to build: Louisville City FC and the City of Louisville. SAGE Business Cases.
  • Hambrick, M. E. (2018). Riding into the future: A financial examination of SoulCycle and the indoor cycling studio trend. Case Studies in Sport Management.
  • Aicher, T. J., Rice, J. A., & Hambrick, M. E. (2017). Understanding the relationship between motivation, sport involvement, and sport event evaluation meanings as factors influencing marathon participation. Journal of Global Sport Management, 1-17.
  • Frederick, E., Hambrick, M. E., Schmidt, S., & Shreffler, M. B. (2017, March). Cue the drama: An analysis of Last Chance U and the portrayal of sport myths. Presented at the 10th Summit of Communication and Sport, Phoenix, AZ.
  • Schmidt, S., Shreffler, M. B., & Hambrick, M. E. (2016, November). Good guy, good buy: An experimental look at activism and brand image/purchase intent. Presented at the annual conference of the Sport Marketing Association, Indianapolis, IN.