Dr. Greenwell's curriculum vita

Dr. Greenwell’s research and scholarship interests focus primarily on the unique aspects of the service environment in sports and how it can be used as an effective marketing tool. I addition, he has published research in the area of ethics in sport. He is a member of the North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA). Dr. Greenwell has published scholarly articles in Sport Management Review, Sport Marketing Quarterly, International Journal of Sport Management, Physical Educator, and Contemporary Athletics.

Educational Background

• PhD Major: Sport Management, The Ohio State University
• MS Sport Management, Georgia Southern University
• BBA Management, McKendree University

Teaching Areas

• Sport Marketing
• Event Management
• Promotion & Publicity

Selected Publications

• Greenwell, T. C., Lee, J., & Naeger, D. (2007). Using the critical incident technique to identify critical aspects of the spectator's service experience. Sport Marketing Quarterly, 16.
• Greenwell, T.C., & Andrew, D.P.S. (2007). Communicating with different customer segments: A case from minor-league baseball. In J. James (Ed.), Sport marketing across the spectrum: Selected research from emerging, developing, and established scholars (pp. 157-164). Morgantown, WV: Fitness Information Technology, Inc.
• Greenwell, T. C., Popp, N., Jordan, J. S. & Brownlee, E. (2007). Customer preference and student tickets: Using conjoint analysis to develop ticket policy. International Journal of Sport Management, 8, 280-294.
• Greenwell, T. C., Mahony, D. M., & Andrew, D. P. S. (2007). An examination of marketing resource allocation in NCAA Division I Athletics. Sport Marketing Quarterly, 16, 82-92.
• Greenwell, T. C. (2007). Expectations, industry standards, and customer satisfaction in the student ticketing process. Sport Marketing Quarterly, 15, 7-14.