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- Info
Charles L. Sharp
- Presentation
- Consumer Behavior
- Description
- Understanding consumer behavior relating to: information search/transfer, invasiveness, attitude toward advertising, and retailer satisfaction
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- Target Audience
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- Presentation
- Ethnic Market Retailing
- Description
- Understanding the aspects of the ethnic market retailing that can enhance shopper satisfaction
- Category
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- Target Audience
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- Presentation
- Marketing Strategy Development
- Description
- Understanding how effective marketing strategies are developed to support strategic planning
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- Target Audience
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