Departmental Focus for 2011-2012
Change focus of career services delivery in response to campus needs and job market
· Shift student focus to career exploration phase of career development process
· Shift employer development focus to increase use of and connection to alumni for all programming efforts
· Increase communication/marketing/advertising with students, staff, faculty, administration
· Increase quality of general on-line resources and school/college specific on-line resources
· Collect and share better documentation of the worth of our work
1) Expand Alumni Career Services Program
· Create new tab for Alumni
· Provide additional resources on webpage specific to alumni
· Create and Implement Alumni Career Mentoring Program
· Offer Job Search Workshops for Alumni in support of Alumni Office Programming
· Offer Networking Nights program in support of Alumni Office Programming
2) Focus on Student Career Awareness and Intervention
· Create and populate a Resource Library Tab on Webpage
· Make all workshops available on-line
· Expand Career Spotlights into all colleges at the rate of three per semester, each focusing on a different major using alumni as presenters
· Create process to identify and target major changing students and students at academic risk
· Increase student awareness of Symplicity, increase # student registrants and resumes uploaded.
· Increase number of grad school prep workshops
3) Focus on Staff and Faculty Career Awareness
· Expand On-campus Employment Program
· Increase communication with target groups concerning all initiatives
· Assigned Career Coach will routinely attend and report at college/school faculty meetings
4) Create and execute office wide, annual marketing plan
· Increase outreach (communication) to students
· Increase outreach (communication) to staff (academic advisors) and faculty and Deans
· Increase outreach (communication) to alumni
· Use I drive to share marketing plan and all associated publications, flyer, documents, forms
· Create per event marketing plan
· Create event marketing request form
· Create office logo/header to be used on webpage and all office publications
· Create and manage a coordinated facebook, linkedIn an Twitter plan
· Standardize and make available on-line one comprehensive document for each career development topic (Career Planning Overview, Resume Writing, Coverletter Writing, Interviewing)
· Coordinate all internal and external calendars to advertise upcoming career events
5) Expanded On-line Resources
· Launch Interfolio to students and faculty in the fall
· Launch Interview Stream to students and faculty in the fall
· Make all workshops available on-line
· Review entire website for broken links, errors or the need for updated information, navigation issues
· Create webpage tabs for Alumni, Parents, Resource Library and change how we use the calendar tab
· Improve webpage info for faculty
· Utilize Symplicity to host first Virtual Career Fair
· Use staff to research subject areas for Resource Library Tab
· Cancel Vault
8) CDC Staff Development
· Begin CDF training program
· Revise Career Coach Goals to encompass new focus – meet with each coach to complete revision and discuss how this will affect their school/college
· Schedule Office Clean Up Day in preparation for Fall
· Staff Retreat to kick of fall semester and welcome new GA
· Introduce staff and train on the use all newly added on-line resources/tools
· Improve the consistency with which staff use simplicity to record student appointment notes
9) Program Evaluation
· Utilize simplicity to collect graduate follow-up data from current registrants
· Post on the web the results of our graduate follow-up data collected through senior surveys
· Collect program evaluation feedback for presentations, workshops, career spotlights, events etc. and develop process for analysis of feedback

