Typography Overview

An overview of the typefaces used within the UL brand

UofL Typefaces

Delta Jaeger

A strong, confident, progressive and modern typeface that is used in the primary UL logo

Helvetica Neue

A contemporary, modest and technical typeface with a wide range of weights to be used.

ITC Giovanni

Academic, classic, intelligent and traditional in tone, Giovanni is UL's serifed typeface.


Natural, organic, personal and lively.

Tone Chart

Below is a chart to help in determining what typeface, weight and case should be chosen, depending on the aesthetic direction of a given design.

Within the UofL brand there is a wide range of emotional expression available through typography.

NOTE: Not every typeface weight available within the UofL brand is represented below.

Communications & Marketing

University of Louisville

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