Secondary Logos

All sub-brands, including specific school marks, must adhere to the guidelines presented below.

Acceptable Mark Usage

image with example logos


Unacceptable Mark Usage

As of this publication, entity icons are no longer valid components of approved Secondary Logos for sub-brands. Icon/illustrations may be used separated from the logo, strictly as a design element to enhance the content of your marketing materials. Icons/illustrations must never stand alone to represent a sub-unit.

image with example logos that are no longer allowed


Clear Space

Observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space.

image with example logos showing how much space is needed

The radius of the Clear Zone for the secondary logo must equal the size of a box represented in the blue box labeled “A” (equaling the height of the letters in “Louisville”). This is then used to measure the space surrounding the mark: above, below and to the side of two parallel lines.

Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

Office Hours

M-F 8:00am to 4:30 pm

No holiday hours

Belknap Offices

tel (502) 852-6171

fax (502) 852-7658

HSC Offices

tel (502) 852-2647

fax (502) 852-7392