Primary Signature With and Without the Tagline

The Primary Signature is the main mark for the University of Louisville.

Full Color

The UofL Primary Signature in full color is for applications where full color is desired. The mark is available with and without the tagline.

At all times, the marks should maintain a white trap around the Cardinal.

Please note that the background shape is not part of the mark.

image with example logos


Grayscale

The UofL Primary Signature in grayscale is for applications where full color is not available. The mark is available with and without the tagline.

At all times, the marks should maintain a white trap around the Cardinal.

Please note that the background shape is not part of the mark.

image with example logos in greyscale


Two Color

The UofL Primary Signature in two color is for applications where full color or grayscale is not available or desired. The mark is available with and without the tagline.

At all times, the marks should maintain a white trap around the Cardinal.

Please note that the background shape is not part of the mark.

image with example logos in black and white


Single Color

The UofL Primary Mark in black and white is for applications where full color, grayscale or two color is not available or desired. The mark is available with and without the tagline.

At all times, the marks should maintain a white trap around the Cardinal.

Please note that the background shape is not part of the mark.

image with example logos in a single color


Clear Space

Observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space.

image with example logos showing how far away things have to be

 

The radius of the Clear Zone for the Primary Signature must equal the size of a box represented in the blue box labeled “A” (equaling the height of the letters in “Louisville”). This is then used to measure the space surrounding the mark: above, below and to the side of two parallel lines.

Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

Office Hours

M-F 8:00am to 4:30 pm

No holiday hours

Belknap Offices

tel (502) 852-6171

fax (502) 852-7658

HSC Offices

tel (502) 852-2647

fax (502) 852-7392