Primary Logo

Identical to the Primary Signature but without the addition of the "It's Happening Here" tagline or Cardinal Bird icon.

Full Color

The UofL Primary Logo in full color is for applications where full color is desired. The mark is available with and without the tagline.

Please note that the background shape is not part of the mark.

image with example logos


Grayscale

The UofL Primary Logo in grayscale is for applications where full color is not available or desired. The mark is available with and without the tagline.

Please note that the background shape is not part of the mark.

image with example logos in greyscale


Single Color

The UofL Primary Logo in black and white is for applications where full color or grayscale is not available or desired. The mark is available with and without the tagline.

image with example logos in black and white


Clear Space

Observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space.

image with example logos showing how much room needs to be around it

 

The radius of the Clear Zone for the Primary Logo must equal the size of a box represented in the blue box labeled “A” (equaling the height of the letters in “Louisville”). This is then used to measure the space surrounding the mark: above, below and to the side of two parallel lines.

Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

Office Hours

M-F 8:00am to 4:30 pm

No holiday hours

Belknap Offices

tel (502) 852-6171

fax (502) 852-7658

HSC Offices

tel (502) 852-2647

fax (502) 852-7392