Logos Overview

Overview of the different configurations of approved UL logos and marks, appropriate uses, etc.

The university’s official logo is the University of Louisville graphic signature with or without the “It’s Happening Here” theme and Cardinal head attached.

An official logo should be used on all university marketing communications, including printed pieces, visual presentations, advertising and any other materials that represent the university with external audiences. It should appear on the front or back cover of all printed communications unless an exception has been granted by OCM.

Note: No official university mark may be modified in any way without the consent of OCM. This includes combining an official UofL mark with organizational titles, group names, etc.

To obtain high-resolution vector artwork for any of the marks listed, submit a request.

Logo Family

Each type of mark is linked to read about usage rules.

  1. Primary Signature
  2. Primary Signature with Tagline
  3. Primary Logo
  4. Primary One Line Logo
  5. Monogram
  6. Secondary Logo
  7. Secondary Alternate Logo

Communications & Marketing

University of Louisville

Louisville, Kentucky 40292

Office Hours

M-F 8:00am to 4:30 pm

No holiday hours

Belknap Offices

tel (502) 852-6171

fax (502) 852-7658

HSC Offices

tel (502) 852-2647

fax (502) 852-7392